Director/PDMR Shareholding

ITV PLC
17 March 2006

                                                                   17 March 2006



                            Announcement by ITV plc



ITV plc Deferred Share Award Plan (the Plan)



On 17 March 2005 a number of executives were granted awards over ordinary shares
under the Plan based on the achievement of performance targets.



Under the rules of the Plan shares were released on 17 March 2006.



Details for the directors of ITV plc are as follows:


Name                      Shares released   Total holding after
                                                          event

John Cresswell                     34,939               373,477



Details for the PDMRs of ITV plc are as follows:



On 17 March 2006 the Trustee sold sufficient shares at 116.75p per share to
satisfy income tax and national insurance liabilities and the balance were
retained by the participants.


Name                              Shares released Shares sold for income      Shares retained
                                                            tax and NICs


Ian McCulloch                              31,810                 13,043               18,768
Simon Shaps                                77,667                 31,844               45,823





Name of contact and telephone number for enquiries:



Enquiries:


ITV                                          Tel: [phone]

Brigitte Trafford                            Communications Director
Georgina Blackburn                           Head of Investor Relations


Citigate Dewe Rogerson                       Tel: [phone]

Simon Rigby
Anthony Kennaway






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