Director/PDMR Shareholding

ITV PLC
14 March 2008


14 March 2008


ITV plc
Deferred Share Award Plan (the 'Plan')

On 14 March 2008 a number of directors and executives of the Company were
granted awards over ordinary shares of the Company under the Plan based on the
achievement of performance targets in respect of the period from 1 January 2007
to 31 December 2007.

Directors of the Company received awards in the form of restricted shares as set
out below, which, under the Rules of the Plan will not be released to them until
31 December 2008 (50%) and 31 December 2009 (50%).


Name                              Number of Shares

Dawn Airey                                  97,511
John Cresswell                             482,982
Michael Grade                            1,480,704
Rupert Howell                               97,511


PDMRs of the Company received awards in the form of restricted shares as set out
below, which, under the Rules of the Plan will not be released to them until 31
December 2008 (100%).


Name                              Number of Shares

Carolyn Fairbairn                          153,323
Jeff Henry                                 372,419
Simon Shaps                                403,828



For further enquiries please contact:

ITV plc
Tel: [phone]
Press enquiries
Jim Godfrey - Director of Corporate Affairs

Investor enquiries
Pippa Strong - Head of Investor Relations

Tulchan Communications
Tel: [phone]
Andrew Grant
Susannah Voyle
Lizzie Morgan


Website: www.itv.com; investor information: www.itvplc.com



                      This information is provided by RNS
            The company news service from the London Stock Exchange