Director/PDMR Shareholding

ITV PLC
09 July 2007

                                                                     9 July 2007

ITV plc Final Dividend

Dividend Reinvestment Plan

Following payment of the ITV dividend on 2 July 2007, Capita Registrars
purchased 66 ITV plc ordinary 10p shares on behalf of Sir George Russell and 160
ITV plc ordinary 10p shares on behalf of John McGrath, both participants in the
Dividend Reinvestment Plan, at a price of 115.3p.

Sir George Russell's interest is now in 4,332 ITV plc ordinary 10p shares.

John McGrath's interest is now in 10,524 ITV plc ordinary 10p shares

ITV plc
Tel: [phone]
Press enquiries:
Brigitte Trafford - Group Communications Director

Investor enquiries:
Georgina Blackburn - Head of Investor Relations

Tulchan Communications:
Tel: [phone]
Andrew Grant
Susannah Voyle
David Allchurch




                      This information is provided by RNS
            The company news service from the London Stock Exchange