AGM Statement

ITV PLC
26 May 2005



26 May 2004

                                  ITV plc AGM

For the second Annual General Meeting of ITV plc today the Chairman, Sir Peter
Burt, said:

Over 2004 we achieved our twin objectives of improving our current business and
laying the foundations for our future growth.  We have completed the merger,
delivered ahead of schedule the £120 million per annum of cost savings that we
identified and have achieved strong growth in the business with 2004 operating
EBITA up by 49%.  Our new channels ITV2 and ITV3 are performing exceptionally
well and are the leading digital channels in Digital Terrestrial Television
homes.  During the summer we expect to hear from Ofcom with the results of the
review of the financial terms of our channel 3 broadcasting licences.



From this base we can now exploit the opportunities that we have in the digital
world including our objectives to:

•   lead and grow the UK commercial TV market;

•   develop our content production business; and

•   increase our revenue streams beyond spot advertising.



We have already made progress in a number of these areas including:

•   the creation of a new business division that will focus on developing
    consumer based revenues for our content; and

•   the acquisition of SDN, the operator of one of the multiplexes on
    Digital Terrestrial Television, which gives us the opportunity for future
    capacity on the digital platform where our highly successful family of 
    channels performs best.


Current performance


The viewing share for the ITV family of channels(*) has continued to grow on all
the main platforms over the last six months(+).   Within Digital Terrestrial
Television the increase has been greatest with ITV's channels growing by 1.9
share points and accounting for 27.8% of all viewing over that period.


In all multichannel homes the share of commercial impacts grew over that period
by 1.9 share points to 41.7%.


It is estimated that over the six months to June, ITV plc's* advertising revenue
overall will increase by approximately 3% on the same period last year.  The
combined advertising revenue for ITV1, ITV2 and ITV3 over that period is
expected to be broadly in line with last year.



Programmes


ITV1 is the most popular channel in peak time, broadcasting the top 370
commercial programmes in 2005.  ITV's soaps continue to dominate the genre with
Coronation Street, consistently the most popular programme on UK television,
attracting an average audience of 12 million viewers and a 50.9% share and
Emmerdale with an audience of 9.5 million viewers, regularly beating Eastenders.



ITV1 has broadcast seven of the top 10 dramas this year, including 'Ahead of the
Class' which attracted 10.1 million viewers and 'Diamond Geezer' which attracted
9.9 million viewers.  In entertainment, Ant and Dec's Saturday Night Takeaway
and the Paul O'Grady show top the ratings.  In sport, ITV1 broadcast the Boat
Race for the first time, attracting 6 million viewers and in boxing, Amir Khan's
rematch with Mario Kindelan was watched by 6.2 million viewers.  ITV1 also
broadcast one of the most widely-watched football matches of the year, Liverpool
knocking Chelsea out of the Champions League on May 3, was watched by more than
10.2 million viewers at its peak.


The new look ITV Day was launched on April 11 and is providing a significant
ratings boost in daytime for ITV1.  Over the four weeks since launch ITV1's
share of commercial impacts for housewives during ITV Day programming is up by
1.3 share points to 46.4% compared to the same period last year.


Looking ahead to the autumn, we have a drama line up that will bring ITV1 an
upmarket ABC1 audience profile.  This will include new titles including
'Jericho' with Robert Lindsay, 'Vincent' with Ray Winstone, 'All about George'
with Rik Mayall and 'Wallace and Edward' with Joely Richardson; as well as new
series of many returning favourites like 'Poirot', 'Midsomer Murders', 'Foyle's
War', 'Doc Martin' and 'Miss Marple'.



Charles Allen, Chief Executive, said:  'Our success in growing our audiences is
the result of planning and scheduling our new channels and leveraging the
resources of our unparalleled production business and programme library.  We
will continue this work and will launch another new channel, ITV4, later in the
year aimed at a male demographic.'



For further enquiries please contact:

ITV plc                              Tel: [phone]
Charles Allen                        Chief Executive
Henry Staunton                       Finance Director
James Tibbitts                       Company Secretary
Brigitte Trafford                    Director of Communications

Citigate Dewe Rogerson               Tel: [phone]
Jonathan Clare
Simon Rigby
Anthony Kennaway



Website                              www.itvplc.com

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(*) ITV1, ITV2, ITV3, ITV News and GMTV


(+) 1st November 2004 up to 24th April 2005


                      This information is provided by RNS
            The company news service from the London Stock Exchange