Trading Statement

Ideal Shopping Direct PLC
15 January 2002

                          IDEAL SHOPPING DIRECT PLC

                               TRADING STATEMENT

                RECOVERY AT IDEAL SHOPPING DIRECT IS ON TRACK

Following the devastating fire on March 6th 2001, which destroyed the
Company's Warehouse, Call Centre, Administration offices and Broadcast
facilities, work began immediately to rebuild the business from scratch.

At the time of the fire, the shares were temporarily suspended.  As reported
at the interim stage, despite the complete disruption as a result of the fire,
huge strides to re-establish the business were made, and trading in the
Company's securities was restored on 9th August 2001.

For the second half of the year ended 31 December 2001, positive progress has
continued, with particular management emphasis being concentrated on
continuing to re-build sales, improve operating margins and reduce overhead
costs.   We expect to report that sales for the full year were marginally
ahead of market expectations.  Earnings before interest and proceeds of the
business interruption insurance claim are better than forecast.  This overall
improvement in trading performance has had the effect of reducing the amount
receivable under the business interruption claim with our insurers, with the
result that the overall performance is expected to be broadly in line with the
interim forecasts.  The key variable as regards short-term cash flow, and the
ability to trade freely, is the ongoing business interruption insurance
receipts, the quantum and timing of which remain the subject of ongoing
negotiations with our insurers.

Re-building work on our headquarters began in November, with occupation of new
premises projected to take place in August 2002.  In the meantime, the Company
continues to operate in temporary portable buildings, and a short term leased
warehouse.  Whilst day-to-day operating conditions remain challenging, the
dedicated efforts of a committed workforce continue to allow the Company's
live interactive TV Home Shopping Channel, Ideal World, Channel 638, to grow
at a satisfactory pace.

A buyer for the Company's mail order business has not yet been found, and in
order to maximise shareholder value, a decision to re-trade the catalogue
division commencing January 2002 with a new Ideal Home, Home Shopping
catalogue, has been made.


15th January 2002