NTL carriage

Ideal Shopping Direct PLC
18 July 2002

IDEAL SHOPPING DIRECT ANNOUNCES NTL CARRIAGE FOR IDEAL WORLD TV

The Company today announces that Ideal World - Ideal's live home shopping
television channel - was added to the NTL digital cable service (channel 855).
This is in addition to its existing Sky digital audience (channel 635).

Initially Ideal World is only available to subscribers of NTL's new package,
however, this will increase across the entire 1.23 million customer base as NTL
standardises its new tariff structure.

Dated 18 July 2002

End.





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