Notification of Shareholding

Ideal Shopping Direct PLC
26 January 2001

RELEASE TO COMPANY ANNOUNCEMENTS OFFICE

IDEAL SHOPPING DIRECT PLC ('the Company')

In accordance with Rule 16.19 of the AIM Admission Rules, and as required by
Sections 198 to 208 of the Companies Act 1985, the following information falls
to be disclosed:



Holder:                        BNY Trust Company Limited as Trustee
                               of the MLIT-Merrill Lynch Alpha Specialist       
                               Situations Investment Fund

No. of shares purchased:       220,800

No. of shares held:            1,168,349

Percentage held:               5.90%

Date of transaction:           24 January 2001

The Company was informed of the above transaction on 26 January 2001



Date: 26 January 2001