Notification of Interest

Ideal Shopping Direct PLC
28 June 2006


IDEAL SHOPPING DIRECT PLC ("the Company")

28 June 2006

Notification of Interest

The Company has been given notice by Fidelity International that, as a result of
the purchase of 715,683 ordinary shares, Fidelity companies now hold 4,289,007
ordinary shares, representing 14.78% of the issued share capital of the Company.

These are held through the following Fidelity companies:


Fidelity Management Company                 No of Shares held
FMRCO                                       735,892
FIL                                         3,553,115



Enquiries:

Ideal Shopping Direct Plc                 Tel: [phone]
Mike Camp, Finance Director

Teather & Greenwood                       Tel: [phone]
Fred Walsh




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