Notification of Interest

Ideal Shopping Direct PLC
21 April 2006


Ideal Shopping Direct Plc ("the Company")

21 April 2006

Notification of Interest


The Company has been given notice by Fidelity International that, as a result of
the purchase of 835,864 ordinary shares, Fidelity companies now hold 2,902,557
ordinary shares, representing 10.00% of the issued share capital of the Company.

These are held through the following Fidelity companies:


Fidelity Management Company                 No of Shares held
FMRCO                                       827,209
FIL                                         2,075,348


Enquiries:

Ideal Shopping Direct Plc                 Tel: [phone]
Mike Camp, Finance Director

Teather & Greenwood                       Tel: [phone]
Fred Walsh




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