Notifiable Interest

Ideal Shopping Direct PLC 18 February 2008 Ideal Shopping Direct PLC ("the Company") Notifiable Interest A form TR-1 containing the following information has been received by the Company. TR-1 notification of major interests in shares 1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: Ideal Shopping Direct PLC 2. Reason for the notification An acquisition or disposal of voting rights 3. Full name of person(s) subject to the notification obligation: Ennismore Fund Management Limited 4. Full name of shareholder(s) (if different from 3): 1) Ennismore European Smaller Companies Fund 2) Ennismore European Smaller Companies Master Hedge Fund 5. Date of the transaction (and date on which the threshold is crossed or reached if different): 16 January 2008 6. Date on which issuer notified: 18 February 2008 7. Threshold(s) that is/are crossed or reached: 5% 8. Notified details: A: Voting rights attached to shares Class/type of Situation previous to Resulting situation after the triggering transaction shares Triggering transaction Notification required under DTR transitional provision 7 if possible using ISIN CODE Number of Number of Number of Number of voting rights % of voting rights Shares Voting shares Rights Direct Direct Indirect Direct Indirect GB0001202109 1,195,000 1,195,000 1,730,000 1,730,000 N/A 5.83 N/A B: Financial Instruments Resulting situation after the triggering transaction Type of financial Expiration date Exercise/ Number of voting % of voting rights instrument Conversion Period/ rights that may be Date acquired if the instrument is exercised/ converted N/A N/A N/A N/A N/A Total (A+B) Number of voting rights % of voting rights 1,730,000 5.83 9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable: 1) Ennismore European Smaller Companies Fund = 854,445 shares 2) Ennismore European Smaller Companies Master Hedge Fund = 875,555 Therefore, the total under management: Ennismore Fund Management Limited = 1,730,000 shares 10. Name of the Proxy holder: N/A 11. Number of voting rights proxy holder will cease to hold: N/A 12. Date on which proxy holder will cease to hold voting rights: N/A 13. Additional information: N/A 14. Contact name: N/A 15. Contact telephone number: N/A This information is provided by RNS The company news service from the London Stock Exchange
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