Notifiable Interest

Ideal Shopping Direct PLC
23 May 2006


Ideal Shopping Direct Plc ("the Company")

23 May 2006


Notification of Interest

The Company has been given notice by Fidelity International that, as a result of
the purchase of 328,631 ordinary shares, Fidelity companies now hold 3,573,324
ordinary shares, representing 12.31% of the issued share capital of the Company.

These are held through the following Fidelity companies:

Fidelity Management Company                 No of Shares held
FMRCO                                       827,209
FIL                                         2,746,115


Enquiries:

Ideal Shopping Direct Plc                 Tel: [phone]
Mike Camp, Finance Director

Teather & Greenwood                       Tel: [phone]
Fred Walsh




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