Notifiable Interest

Ideal Shopping Direct PLC
05 April 2006



IDEAL SHOPPING DIRECT PLC (the "Company")


5 April 2006


Notifiable Interest



Ideal Shopping Direct plc (the "Company") has today been informed by a letter
that Artemis Investment Management Limited and certain of its subsidiary
companies now have a Notifiable interest of 3,645,598 ordinary shares in the
company.  This represents 12.41% of the issued share capital of the company.



Enquiries:



Ideal Shopping Direct Plc            Tel: [phone]
Mike Camp, Finance Director



Teather & Greenwood                  Tel: [phone]
Fred Walsh




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