Issue of Equity

Ideal Shopping Direct PLC
26 March 2008





Ideal Shopping Direct Plc ('the Company')

26 March 2008


Issue of Equity and Total Voting Rights

The Company has issued 1,000 ordinary shares following the exercise of options
by employees of the Company at a price of 85p per share.

Application has been made for the new ordinary shares to be admitted to trading
on AIM on or around 31 March 2008. The new ordinary shares will rank pari passu
with the existing ordinary share capital of the Company and have been allotted
and issued credited as fully paid.

Following the exercise of the options the revised number of issued ordinary
shares of 3p each is 29,664,505.
Enquiries:


Ideal Shopping Direct PLC:
David Blake, Finance Director                 Tel: [phone]

Landsbanki Securities (UK) Limited:
Jeff Keating                                  Tel: [phone]
Fred Walsh
Simon Robinson



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