Issue of Equity

Ideal Shopping Direct PLC
09 May 2007

Ideal Shopping Direct Plc



9 May 2007



Issue of Equity



Ideal Shopping Direct Plc ("the Company") has been notified that on 9 May 2007,
a former employee exercised options to purchase 1,997 ordinary shares in the
Company at an option price of 194p.

Application has been made for the new ordinary shares to be admitted to trading
on AIM on or around 15 May 2007. The new ordinary shares will rank pari passu
with the existing ordinary share capital of the Company and have been allotted
and issued credited as fully paid.


Following the exercise of the options the revised number of issued ordinary
shares of 3p each is 29,606,505.



For further information, please contact:


Ideal Shopping Direct Plc
Mike Camp, Finance Director             08700 780703


Teather & Greenwood
Fred Walsh                              020 7426 9000




                      This information is provided by RNS
            The company news service from the London Stock Exchange            SDEDIAIID