Holding(s) in Company

Ideal Shopping Direct PLC
28 May 2004


                                  SCHEDULE 10

                   NOTIFICATION OF MAJOR INTERESTS IN SHARES

1. Name of company

Ideal Shopping Direct Plc

2. Name of shareholder having a major interest

Forum European Small Caps GMBH

3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18

Not Notified

4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them

Not Notified

5. Number of shares / amount of stock acquired

925,000

6. Percentage of issued class

3.17%

7. Number of shares / amount of stock disposed

-

8. Percentage of issued class

-

9. Class of security

Ordinary Shares of 3p

10. Date of transaction

Not disclosed


11. Date company informed

27 May 2004

12. Total holding following this notification

925,000

13. Total percentage holding of issued class following this notification

3.17%

14. Any additional information

-

15. Name of contact and telephone number for queries

Mike Creedon 08700 780 704

16. Name and signature of authorised company official responsible for making
this notification

Mike Creedon

Date of notification

28 May 2004

The FSA does not give any express or implied warranty as to the accuracy of this
document or material and does not accept any liability for error or omission.
The FSA is not liable for any damages (including, without limitation, damages
for loss of business or loss of profits) arising in contract, tort or otherwise
from the use of or inability to use this document, or any material contained in
it, or from any action or decision taken as a result of using this document or
any such material.

                                  SCHEDULE 10

                   NOTIFICATION OF MAJOR INTERESTS IN SHARES

1. Name of company

Ideal Shopping Direct Plc

2. Name of shareholder having a major interest

Dr Irmgard Wittek

3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18

Not Notified

4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them

Not Notified

5. Number of shares / amount of stock acquired

1,290,000

6. Percentage of issued class

4.42%

7. Number of shares / amount of stock disposed

-

8. Percentage of issued class

-

9. Class of security

Ordinary Shares of 3p

10. Date of transaction

Not disclosed


11. Date company informed

27 May 2004

12. Total holding following this notification

1,290,000

13. Total percentage holding of issued class following this notification

4.42%

14. Any additional information

-

15. Name of contact and telephone number for queries

Mike Creedon 08700 780 704

16. Name and signature of authorised company official responsible for making
this notification

Mike Creedon

Date of notification

28 May 2004

The FSA does not give any express or implied warranty as to the accuracy of this
document or material and does not accept any liability for error or omission.
The FSA is not liable for any damages (including, without limitation, damages
for loss of business or loss of profits) arising in contract, tort or otherwise
from the use of or inability to use this document, or any material contained in
it, or from any action or decision taken as a result of using this document or
any such material.




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