Holding in Company

Ideal Shopping Direct PLC
6 September 2001

For immediate release



IDEAL SHOPPING DIRECT PLC



Notification of Interest in Shares





In accordance with Rule 15, and as required by Sections 198 to 208 of the
Companies Act 1985, the following information falls to be disclosed:-



Date of purchase:                                4 September 2001



Number of 3p Ordinary Shares purchased:          225,000



Holding:                                         2,945,000



Holder:                                          Chase Nominees Limited



% of Issued Share Capital held:                  10.15%



The above holding includes 2,410,652 shares (8.31%) held by INVESCO Perpetual
UK Small Companies Growth Fund.



The Company was informed of the purchase on 5 September 2001.



6 September 2001