Holding in Company

Ideal Shopping Direct PLC
31 August 2000


IDEAL SHOPPING DIRECT PLC (the 'Company')



In accordance with Rule 16.19 of the AIM Admission Rules, and as
required by Sections 198 to 208 of the Companies Act 1985, the
following information falls to be disclosed:





Holder:                     BNY Trust Company Ltd. As Trustee of the
MIT-Mercury

                            Alpha Specialist Situations Investment Fund



No. of shares purchased:      150,000



No. of shares retained:       803,549



Percent held:                     4.06%



Date of transaction:              24 August 2000





The Company was informed of the transaction on 31 August 2000