Directors' Dealing

Ideal Shopping Direct PLC
30 June 2005


IDEAL SHOPPING DIRECT PLC

30 June 2005

DIRECTORS' DEALING

Ideal Shopping Direct plc (the "Company") announces that it has received
notification that Mr Andrew Fryatt, a Director of the Company, purchased 5,000
ordinary shares in the Company on 29 June 2005 at an average price of 278p per
ordinary share. In addition Mr Fryatt purchased 5,000 ordinary shares in the
Company on 30 June 2005 at an average price of 285p per ordinary share. Mr
Fryatt's holding following these transactions is 10,000 ordinary shares of 3p
each representing 0.03% of the Company's ordinary issued share capital.


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