Directorate Change

Ideal Shopping Direct PLC
23 September 2004





Ideal Shopping Direct Plc



23rd September 2004



                           Ideal Shopping Direct Plc



                          Appointment of new director



Ideal Shopping Direct Plc, Britain's leading independent multi-channel TV home
shopping operation, today announces the appointment to the Board with effect
from November 8th of Andrew Robert Fryatt (41) as Chief Operating Officer. This
is a new post - Andrew will report directly to Paul Wright, Chief Executive
Officer, but will take immediate responsibility for all day to day operational
management of the group.



Andrew was formerly managing director of One2One Retail, and before that held
senior roles with Carphone Warehouse, Tandy UK and Woolworth. He is currently a
director of Mithrandir Ltd. There are no other matters requiring disclosure
under paragraph 6F.2 of the UKLA listing rules.



Jim Hodkinson, Chairman, commented:



"We are delighted to welcome Andrew to the Board and his arrival will allow Paul
Wright to concentrate on strategic development of the business. Andrew's strong
background in marketing and retailing will strengthen our management team and
contribute to the continuing rapid expansion of Ideal Shopping Direct's
business."



Enquiries:



Ideal Shopping Direct Plc            Tel: [phone]

Paul C. Wright, Chief Executive



ReputationInc                        Tel: [phone]

Tom Wyatt



NOTES TO EDITORS



Andrew Fryatt is 41. A graduate of Queens' College, Cambridge, where he read
economics, he began his business career with Mars, before moving into retailing
with Woolworths in 1991. He joined Tandy UK in 1996 as marketing and buying
director, becoming managing director in 1997. After its acquisition by Carphone
Warehouse in 1999, he was appointed Chief Operating Officer with responsibility
for all group UK central operations, as well as the Tandy and Techno chains and
their integration into the Carphone Warehouse group. He performed a similar role
as managing director of One2One Retail following its acquisition by T-Mobile in
2000.



Andrew is married, with one son, and currently lives in Reading, Berkshire.


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