Director's Dealing

Ideal Shopping Direct PLC
20 September 2007


Ideal Shopping Direct Plc ("the Company")

20 September 2007

Director's Dealing

The Company announces that it has received notification that Mr. David Williams,
Chairman, yesterday purchased 25,000 ordinary shares in the Company at a price
of 200p. Mr William's holding following this transaction is 25,000 ordinary
shares representing approximately 0.08% of the Company's ordinary issued share
capital.


Enquiries:

Ideal Shopping Direct Plc
Tel: [phone]
David Blake, Finance Director

Landsbanki Securities (UK) Limited
Tel: [phone]
Jeff Keating / Fred Walsh



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