Change in shareholding

Ideal Shopping Direct PLC
13 August 2001


For immediate release


IDEAL SHOPPING DIRECT PLC

Notification of Interest in Shares

In accordance with Rule 15, and as required by Sections 198 to 208 of the
Companies Act 1985, the following information falls to be disclosed:-

Date of purchase:                         7 August 2001

Number of 3p Ordinary
Shares purchased:                         800,000

Holding:                                  1,968,349

Purchase price:                           40p

Holder:                                   BNY Trust Company Ltd as Trustees of  
                                          the MLIT

Nature of transaction:                    Placing

% of Issued Share Capital held:           6.78


The Company was informed of the purchase on 13 August 2001.