New Contract

Infoserve Group PLC 29 March 2007 Infoserve Group PLC ('Infoserve') New contract with Football League interactive Infoserve, one of the UK's leading online local search companies, has signed a three year contract with Football League interactive ('FLi') to provide a local business finder on the websites of the Football League's 78 consenting affiliated football clubs. Under the agreement, Infoserve will sell featured listings to local businesses that can be accessed through the local business finder on the football clubs' websites. Advertising revenues will be split between Infoserve, FLi and the football clubs. Fans will have instant access to an interactive database of 2.7 million businesses searchable by locality and category. Local businesses have a valuable opportunity to align their brand with their local team and demonstrate their support in a simple, visible way, allowing them to tap into football fans' loyalty and their highly specific market profile. Previously, Infoserve delivered a similar service through an intermediary to 40 football clubs. These 40 football clubs' websites have 2.2 million unique views a month (January 2007), and this will more than double with the additional 38 clubs. Commenting on the new contract, Infoserve's Chief Executive, Steve Barnes, said: 'We are delighted to have signed the contract with FLi. It is beneficial for fans, clubs and local businesses. Fans are getting a quick and easy way to find the services they require, while clubs are getting valuable extra revenue and businesses are gaining exposure to extra customers. A further benefit for businesses is that linking to a football club's website generates a huge number of back-links, one of the mechanisms search engines use when ranking pages. For a small company this has the potential to improve search engine rankings substantially, without having to resort to expensive pay-per-click advertising. This deal is very good news for Infoserve and further underlines our status as one of the UK's leading online local search companies. We're looking forward to building our relationship with both FLi and the clubs themselves as we progress.' For further information, please contact: Infoserve Group PLC Steve Barnes, Chief Executive Tel: 0870 556 1001 WH Ireland Limited David Youngman Tel: 0161 832 2174 Richard Lindley Tel: 0113 394 6600 This information is provided by RNS The company news service from the London Stock Exchange
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