Director Shareholding

International Greetings PLC
25 July 2001


                                 SCHEDULE 11

         NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS

1) Name of company

International Greetings PLC

2) Name of director

Anders Hedlund

3) Please state whether notification indicates that it is in respect of
holding of the shareholder named in 2 above or in respect of a non-beneficial
interest or in the case of an individual holder if it is a holding of that
person's spouse or children under the age of 18 or in respect of a
non-beneficial interest

As Above

4) Name of the registered holder(s) and, if more than one holder, the
number of shares held by each of them (if notified)

Anders Hedlund      900,790

Artistic AG          20,355,400

Malios AG           4,419,800

5) Please state whether notification relates to a person(s) connected
with the Director named in 2 above and identify the connected person(s)

Artistic AG and Malios AG with respect to the disposal of 200,000 and
1,300,000 ordinary shares respectively. Artistic AG and Malios AG are
companies incorporated in Switzerland and under the ultimate control of the
Hedlund family.

6) Please state the nature of the transaction. For PEP transactions
please indicate whether general/single co PEP and if discretionary/non
discretionary

Disposal of shares

7) Number of shares/amount of
stock acquired



8) Percentage of issued class



9) Number of shares/amount
of stock disposed

1,500,000

10) Percentage of issued class

3.7

11) Class of security

Ordinary

12) Price per share

345 pence

13) Date of transaction

24 July 2001

14) Date company informed

24 July 2001

15) Total holding following this notification

24,175,990 ordinary shares (including 20,155,400 ordinary shares held by
Artistic AG and 3,119,800 ordinary shares held by Malios AG.

16) Total percentage holding of issued class following this notification

59.4

If a director has been granted options by the company please complete the
following boxes

17) Date of grant



18) Period during which or date on which exercisable



19) Total amount paid (if any) for grant of the option



20) Description of shares or debentures involved: class, number



21) Exercise price (if fixed at time of grant) or indication that price
is to be fixed at time of exercise



22) Total number of shares or debentures over which options held
following this notification



23) Any additional information



24) Name of contact and telephone number for queries

JOAN FACCHINO

0121 710 4506

25) Name and signature of authorised company official responsible for
making this notification

MARK COLLINI
Date of Notification.25 JULY 2001.................................