Appointment of Marketing Head

Hornby PLC 17 August 2004 HORNBY APPOINTS GROUP MARKETING DIRECTOR Hornby Plc, ('Hornby') the models and collectibles Group, has today announced that it has appointed Simon Jeffery as Group Marketing Director of its principle trading subsidiary Hornby Hobbies Limited. Simon, 40, has a wealth of experience in the entertainment and hobby products industry and has most recently initiated and overseen the development of many commercially successful interactive games in the United States. He started his career at Electronic Arts, where he worked for 6 years in a variety of sales and marketing roles. He then moved to Virgin Interactive Entertainment as European Marketing Manager and was promoted to Vice President Marketing, firstly in Europe, and then in the United States. He subsequently joined LucasArts, the interactive division of Lucasfilm, in California, as Director of International. In January 2000 he was appointed President and Chief Operating Officer, charged with leading the corporate and creative growth of the company to take full advantage of the potential markets in videogaming and online entertainment, with particular emphasis on invigoration of the Star Wars gaming franchise. At Hornby, Simon will be focusing on the development and distribution of new product. He will also be a key member of the team that implements the Group's expansion into overseas markets. Frank Martin, Chief Executive commented, ' I am delighted to welcome Simon to Hornby. He has a wealth of experience at the forefront of the hobby products and inter-active gaming sector. As a growing international business, we have ambitious plans to develop the scale and depth of our operations significantly. We have made no secret of the fact that we are planning to continue our organic growth and simultaneously, we are looking at new markets by targeting suitable acquisition opportunities. As part of this process, the senior team is growing and we are evaluating constantly new opportunities to expand our product range and develop new revenue streams. We are building a core base of enthusiastic hobbyists, which we have the potential to service with new and exciting product. ' We have achieved considerable success with a number of our recent new product lines, including the Hornby Virtual Railway CD-ROM and the Live Steam range of locomotives. We have also developed Scalextric Sport World, which will be our first foray into linking Scalextric hobbyists to each other over the Internet by on-line gaming. This holds massive potential for us to develop the Scalextric community worldwide and thus reinforce commitment to the hobby of Scalextric racing. ' It is vital that we continue to innovate to extend the range and depth of our product pipeline. Simon will be instrumental in working with us to drive this programme forward.' -ends- Date: 17 August 2004 For further information contact: Hornby Plc City Profile Group Frank Martin, Chief Executive Simon Courtenay John Stansfield, Finance Director 020-7448-3244 01843-233500 Web: www.hornby.com or: www.scalextric.com This information is provided by RNS The company news service from the London Stock Exchange

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