Expanded Marketing Channels of KP Fértil®

RNS Number : 7559X
Harvest Minerals Limited
06 May 2021
 

Harvest Minerals Limited / Index: LSE / Epic: HMI / Sector: Mining

To view the announcement with the illustrative images please use the following link:

http://www.rns-pdf.londonstockexchange.com/rns/7559X_1-2021-5-6.pdf

 6 May 2021

Harvest Minerals Limited ('Harvest' or the 'Company')

 

Expanded Marketing Channels of KP Fértil® to Include High Margin Retail & Reseller Markets

 

Harvest Minerals Limited, the AIM listed remineraliser producer, is pleased to announce that its direct application natural remineraliser, KP Fértil®, can now been sold in small 25kg bags following approval from the Ministry of Agriculture, Livestock, and Food Supply ("MAPA"), further expanding the Company's marketing channels. 

 

KP Fértil®, produced at the Company's 100% owned Arapua Fertiliser Project in Brazil, was previously only able to be sold in 13-50 tonne bulks or one-tonne big bags suited for the larger wholesale farmers and smaller scale agricultural market and co-operatives, respectively.  The addition of the 25kg bag option provides an important diversification of marketing channels to include small to medium sized farmers and resellers. It also facilitates further commercialisation of the fruit and vegetable market segments, which should see an increase from existing sales volumes since these buyers are more inclined to buy smaller bags of fertiliser.

 

Notably, the 25kg-bag packaging is part of a more pulverised market and drives higher profitability margins than selling in bulk. Additionally, it is anticipated that the KP Fértil® branding will benefit as the bags will provide greater visibility to Harvest's product throughout the region and country.

 

Brian McMaster, Chairman of Harvest, said: "We are pleased to be entering the market of small bags, which we have been planning since last year. MAPA's approval of the 25kg bag positions Harvest as a contender in the higher margin retail and reseller fertiliser market, which supplies the likes of home gardeners, small farmers and fruit and vegetable producers. Our sales and marketing team will be launching a marketing campaign to promote the new packaging in the coming weeks, and I look forward to updating shareholders as we progress with our commercialisation efforts."

 

 

 

 

 

Figure 1: KP Fértil® Delivery Packaging - See PDF

 

 

 

**ENDS**

 

For further information, please visit  www.harvestminerals.net  or contact:

 

Harvest Minerals Limited

Brian McMaster (Chairman)

Tel: +44 (0)20 3940 6625

 

 

 

 

 

Strand Hanson Limited

Nominated & Financial Adviser

James Spinney

Ritchie Balmer

Georgia Langoulant

Tel: +44 (0)20 7409 3494

 

 

 

 

 

Shard Capital Partners

Broker

Damon Heath

Tel: +44 (0)20 7186 9900

 

 

 

St Brides Partners Ltd

Financial PR

I sabel de Salis

Charlie Hollinshead

E : info@stbridespartners.co.uk

 

 

 

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