European Joint Venture with MyPoints.com Inc

Great Universal Stores PLC
17 January 2000


                       THE GREAT UNIVERSAL STORES P.L.C.
                 EUROPEAN JOINT VENTURE WITH MYPOINTS.COM INC

The Great Universal Stores P.L.C. ('GUS') announces that it has signed a
letter of intent to form a joint venture through Experian, its information
services division, with MyPoints.com, Inc. called MyPoints Europe. This joint
venture will develop, implement and operate loyalty infrastructure services
including internet database and direct marketing services for corporate
clients throughout Europe.

GUS has a 13% holding in MyPoints.com Inc and will be investing $13 million as
majority shareholder in the new European venture.  MyPoints.com Inc is
currently valued at $1.6 billion on NASDAQ.

MyPoints.com is a leading developer of Internet direct marketing and loyalty
infrastructure, serving more than five million members and hundreds of leading
advertisers and partners. The company's database-driven direct marketing
service, MyPoints R, offers direct marketers an approach to Internet
advertising that integrates targeted email and Web based offers with
incentives to respond to those offers.  Points earned in the programme may be
redeemed for a wide variety of products and services, such as travel award,
gift certificates, and prepaid phone cards, from more than 50 brand names
rewards providers.

According to the most recent report from Web audience measurement firm Media
Metrix, MyPoints.com's consumer Web site, www.mypoints.com, is the sixth most
popular shopping site on the Internet.

MyPoints.com also offers a line of business to business e-commerce
infrastructure products, including custom internet loyalty programmes based on
the company's proprietary rewards technology - the Digital Loyalty Engine T.
MyPoints.com has been chosen to power custom loyalty programmes for leading
internet companies such as About.com, Excite@Home MyWay.com, NextCard,
Prodigy, USA.NET and XOOM.com.
                                       
Martin Trees, President of Marketing & Strategy at Experian, commented:
'GUS' recently announced strategic review has ensured that our business is
structured to maximise the potential of e-commerce initiatives. Our joint
venture with MyPoints.com is one of several Internet-based ventures for
Experian and we have every confidence that the success of MyPoints.com Inc in
the US will be replicated in Europe, which is now experiencing even faster
growth in e-commerce than the US.'

John Peace, Chief Executive of Great Universal Stores, concluded:
'We are pleased to announce the joint venture with MyPoints.com Inc in Europe
which will build on the success of our e-commerce business activities in the
US. This venture also indicates the significant e-commerce potential of our
information services business and underlines GUS' strategy to capitalise on
the growing Internet market through the provision of web-based information
solutions.'

Enquiries:

GUS       John Peace, Chief Executive                          0207 495 0070

Experian  Martin Trees, President Marketing & Strategy         0385 333742

Finsbury  Timothy Grey                                         0207 251 3801


NOTE TO EDITORS:

1.Experian is a global information solutions company, which specialises in
  helping organisations to make more informed business decisions.  The company
  is one of the world's leading suppliers of information on consumers,
  businesses, motor vehicles and property.  By combining its databases with
  advanced technology and consultancy services, Experian assists its clients  
  in targeting and acquiring new customers, building successful customer
  relationships and managing financial risk.

  The company employs 12,000 people in the UK, USA, Continental Europe,
  Africa, Latin America and Asia Pacific.  Annual sales are in excess of £900
  million.  The company's headquarters are in Nottingham, UK, and Orange,
  California.  Experian is a subsidiary of The Great Universal Stores P.L.C.,
  the UK-based Group whose main activities are in information services and
  multi-channel catalogue retailing. In addition to these core activities,
  GUS owns Burberry, a Southern African retailing corporation, a finance
  division and a 50% stake in a property joint venture in the UK.