£3.6m Sponsorship Deal Agreed

RNS Number : 4011C
Guild Esports PLC
19 October 2020
 

The information contained within this announcement is deemed by the Company to constitute inside information stipulated under the Market Abuse Regulation (EU) No. 596/2014. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain.

 


Press release

19 October 2020

 

Guild Esports PLC

("Guild Esports" or "the Company")

 

£3.6m sponsorship agreement signed 

 

Guild Esports, a UK-based owner and developer of esports teams (LSE:GILD), is pleased to announce that it has signed a £3.6m three-year sponsorship deal with a new European fintech company serving esports fans.

This is the first major sponsorship deal agreed by the Company since its flotation on 2 October 2020 and the name of the sponsor will be unveiled at a global event on 22nd November.

Under the terms of the agreement, the sponsor will pay a guaranteed annual fee of £1.1m in the first year, £1.2m in the second year and £1.3m in the third year, aggregating to £3.6m over the three year period.

The deal will enable the sponsor to promote its brand and logo through placement on team jerseys,  streaming of game-play provided by Guild and its team players, as well as other marketing initiatives.

Carleton Curtis, Executive Chairman, said: "We are delighted to announce our first major sponsorship deal which will generate significant revenues for the Company. The rapidly growing mass popularity  of esports is attracting considerable interest from advertisers and consumer brands, which has generated a strong pipeline of potential business for Guild. We look forward to working closely with our maiden sponsor to introduce their brand to our fans."

 

FOR FURTHER INFORMATION, PLEASE CONTACT:  

Guild Esports

 

Carleton Curtis

Executive Chairman

Kal Hourd

Chief Executive

Neil Thapar

Investor Relations

via Tancredi +44 207 887 7633

 

 

 

 

 

+44 7876 455 323

Mirabaud

 

Corporate Broker

Peter Krens

 

+44 203 167 7221

Zeus Capital

 

 Corporate Broker

John Goold

Benjamin Robertson 

 

 

+44 203 829 5000

Tancredi Intelligent Communication

Media Relations

 

Salamander Davoudi

salamander@tancredigroup.com

Emma Valgimigli

emma@tancredigroup.com

Helen Humphrey

helen@tancredigroup.com

 

 

+44 7957 549 906

 

+44 7727 180 873

 

+44 7449 226 720

 

 

 

About Guild Esports:

Guild Esports PLC is a global fan-focussed team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our in-house training academy aims to attract and nurture the best esports talent, and our goal is  to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and co-owned by David Beckham.  The company is headquartered in the UK and its shares are listed on the London Stock Exchange.

 

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
 
END
 
 
AGRGPGWUUUPUGRR
UK 100

Latest directors dealings