Sponsorship agreement

RNS Number : 3582I

Gfinity PLC

30 August 2016

 

Dissemination of a Regulatory Announcement that contains inside information according to REGULATION (EU) No 596/2014 (MAR)

Gfinity plc

("GFIN" or the "Company")

Sponsorship agreement

Gfinity plc (AIM: GFIN), a leading eSports business, announces that it has signed a sponsorship agreement with HP Inc. ("HP") for an upcoming eSports tournament, featuring the Counter Strike: Global Offensive ("CS:GO") game, taking place within EGX 2016, the UK's largest video games event, being held at the NEC in Birmingham between 22-25 September 2016.

The tournament will be branded as being presented by OMEN, HP's next generation high-performance gaming laptop, desktop and accessory range launched in May 2016. The tournament will see four of the world's best teams compete against each other in this multiplayer first-person shooter video game, for a prize pot of $100,000 (approximately £76,000).

The first day of the CS:GO tournament will feature exhibition matches and the opportunity for show visitors to play in a competitive environment alongside leading Counter Strike professional players and showcase their commentary skills during live action. The final three days will feature the live pro tournament itself and will culminate in the Grand Final on Sunday 25 September 2016.

Neville Upton, Chief Executive Officer, Gfinity Plc, said:

"We are delighted that our expertise in hosting major eSports events continues to attract sponsors of the calibre as HP. HP is keen to promote its new OMEN brand as the hardware of choice for serious gamers and this agreement demonstrates our ability to provide a highly effective platform for advertisers to reach a wide range of eSports enthusiasts.

"This agreement follows quickly on from our agreement with Gillette to create a football based eSports competition around Pro-Evolution Soccer 2016 and shows the growing attraction of eSports as a portal for major brands to engage with their target audiences."

Enquiries:

Gfinity plc	www.gfinityplc.com
Neville Upton, Chief Executive Officer	Via Walbrook PR
Allenby Capital Limited - Nominated Adviser and Broker	Tel. [phone]
Jeremy Porter / John Depasquale / James Thomas
Walbrook PR (Media & Investor Relations)	Tel: [phone]
Paul McManus / Paul Whittington / Sam Allen	or [e-mail]

About Gfinity:

Founded in 2012, Gfinity has quickly established itself as one of the world's leading eSports companies.  The London-based business enjoys strong relationships with game publishers, players and the wider eSports community and has already built a strong reputation for delivering high quality competitions, both on-line and off-line, and producing industry leading eSports broadcasts.

The Company has over half a million registered users, eligible to compete in its online competitions and stages world leading off-line events, which see the top players in the world, across a range of eSports titles travel to the Gfinity Arena in London to take part in competitions, which are broadcast on-line to millions of viewers around the world.  The Company stages events featuring a number of top video gaming titles, across PCs, consoles and mobile devices.

The Company monetises the strong position that it has created through a combination of sponsorship, advertising, broadcast income relating to Gfinity's own events and through fees received for creating and delivering bespoke events for sponsors and game publishers seeking to engage with the eSports community.

 

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