LaSer UK implements GB Group Solution

RNS Number : 9606D

GB Group PLC

31 March 2011

 



Press Release

LaSer UK outsmarts credit card fraudsters thanks to GB Group

Awarding winning identity verification technology delivers six-fold return on investment

London - 31 March 2011 - LaSer UK, one of the UK's leading providers of credit and loyalty programmes, has seen a six-fold return on investment thanks to a technology solution provided by GB Group, a global leading Identity Management business. The solution, URU, allows LaSer UK to sign up and verify customers faster and more efficiently than ever before.

The solution has been implemented across all three of its business areas following a successful trial with GB Group. The implementation has been driven by LaSer UK's requirement for a robust identity verification solution to identify immediately instances of fraud without compromising on the customer's on-boarding experience. The launch of a new online credit card offering has been one particular area of significant success.

LaSer UK manages over four million customers on behalf of more than 200 organisations and speed and diligence are therefore key when evaluating and signing up new customers. Over the last 12 months, the company has increased this sign-up process significantly, while at the same time making this a much smoother process for customers. 

"When offering customers the opportunity to invest in a credit card, the ability to accurately verify that person is absolutely paramount," said Ian Frith, Fraud and Underwriting Manager at LaSer UK. "However, it's also important to make the on-boarding process as easy and uncomplicated as possible, as it could put customers off straight away.

"GB Group was able to present us with the perfect solution - a truly innovative verification tool, unlike anything else we viewed in the market, which also provided customers with a slick and simple sign-up experience. For every pound spent with GB Group, we've saved six through fraud prevention."

Richard Law, CEO at GB Group commented, "We're delighted to strengthen our relationship with LaSer UK. Through implementations such as our identity verification technology, we are working together to achieve the same goals: reduce the level of risk and fraud associated in this market."

Powered by GB Group's award winning technology, ID3®, URU helps businesses in the UK sign-up new customers faster and more effectively than any other ID Verification solution on the market. It offers a robust solution for age verification and identity verification of UK citizens, providing clients with peace of mind - and an instant customer sign-up facility to drive through maximum revenues. 

Based in Solihull, LaSer UK operates under the consumer trading names Creation Consumer Finance Ltd, Creation Financial Services Ltd and Sygma Bank UK. It offers a range of credit and loyalty schemes including credit cards, store cards, gift cards, loyalty programmes and point of sale loans to major national brands including DSGi, Flybe, DELL, Dreams and DFS.

The company is now engaged in conversations about other products and services available from GB Group's extensive suite of Identity Management technology.

About GB Group plc

GB Group a global leading Identity Management business. It helps organisations recognise and verify all elements of an individual's identity at every interaction. Through the application of our proprietary technology, we enable organisations to connect, communicate and transact with people safely, responsibly and profitably.  In doing so, we help businesses like O2, Laura Ashley, HMRC, BBC TV Licensing, Ordnance Survey, HBoS, LloydsTSB, Virgin Games, PartyGaming, Betfair and Ladbrokes understand their customers better to create more meaningful customer interactions - and reduce costs across the business.

GB Group is listed on the London Stock Exchange (GBG). For more information, please visit GB Group's website: www.gb.co.uk.  GB Group - because identity matters™  

About LaSer UK

LaSer UK is part of the LaSer Group, jointly owned by BNP Paribas, the global retail and investment bank, and Galeries Lafayette, Europe's leading retailer. From its Solihull office, LaSer UK provides a range of credit and loyalty services, including credit cards, store cards, gift cards, loyalty programmes and fixed term credit products.

It has developed almost 40 years experience of working with UK consumers and currently employs over 740 employees, managing more than 4 million customers and over 200 UK partnerships, financing over £1.2 billion in credit per annum. Its operations are UK based with operational centres in Solihull and Belfast and its current clients include Flybe, Selfridges & Co, M&Co, All Saints, DFS, ScS, Dreams, Argos, Homebase and Ultralase.

For any further information, please contact:

Maxine Morgan, GB Group

Email: [e-mail]

Number: 01244 657333

Simon Johns, Bite Communications

Email: [e-mail]

Number: 07734 706365 / 020 87359740

 

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