Acquisition

Future PLC 12 May 2005 12 May 2005 Future plc Acquisition of Cheat Planet for £4.6m Future plc ('Future'), the international special-interest consumer magazine group, today announces that it has acquired Cheat Planet (www.cheatplanet.com), the US computer games website, from Echo Software and Hardware LLC for a cash consideration of $8.7m (£4.6m) which will be funded from Future's committed bank facilities. Launched in 1997, www.cheatplanet.com is the number one cheat site (by site visitors and page views) and is the fourth largest computer games website* in the US. It attracts 6.1 million unique visitors per month, of which 40% are from outside the US. Because Cheat Planet's content is reader-generated and has a longer shelf life than news or reviews, it requires limited editorial input and therefore has operated on high profit margins. For the year ended 31 December 2004, Cheat Planet's revenues were $0.9m and pre-tax profits exceeded $0.8m. As announced on 29 April 2005, Future plans to increase its US internet presence and this acquisition forms a key part of that plan, entailing increased spending by Future US as it develops its games website activities. There will be additional second-half expenditure in this area and accordingly the overall effect of today's announcement is not expected to have a positive impact on earnings. The acquisition complements Future's existing games websites. Future UK has built its games websites to profitability with www.gamesradar.com and www.computerandvideogames.com now attracting 1.2 million unique visitors each month. Commenting on the acquisition, Greg Ingham, Future's Chief Executive said: 'This is an exciting development which propels Future to fourth position in the US online games information sector. It fills a gap in our existing portfolio and gives us immediate critical mass from which we plan to build in the US at a time when US Internet advertising spend is rising strongly. 'Cheat Planet is already one of the world's leading cheats and tips websites but as part of Future we can drive more traffic from our existing websites and magazines. Moreover, our international skills open up further opportunities to maximise the value of the content Cheat Planet has created.' *Comscore Media Metrix, January 2005; Gaming Information Key Measures Report Enquiries: Future plc Tel: 01225 732281 John Bowman, Finance Director Hogarth Partnership Tel: 020 7357 9477 James Longfield/Georgina Briscoe Notes to Editors * In May, research company eMarketer revised its Internet advertising spend projections upwards stating that ad spending is projected to grow by 34% this year rather than the 21% it predicted earlier (source: AdAge.com). About Future Future plc was founded in the UK in 1985. Today, it publishes over 100 special-interest consumer magazines and websites worldwide with strong portfolios in the computing, games, music, sports, motoring, crafts and leisure sectors. Future employs 1,200 people in offices in the UK, US, France and Italy. Over 100 international editions of Future's magazines are also published under licence in 30 other countries across the world. The company is listed on the London Stock Exchange (symbol FUTR). This information is provided by RNS The company news service from the London Stock Exchange

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