Holding(s) in Company

Debt Free Direct Group PLC
19 December 2007


                                                                    

TR-1: NOTIFICATION OF MAJOR INTERESTS IN SHARES


(1). Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached:

DEBT FREE DIRECT GROUP PLC


2. Reason for the notification (please state Yes/No): (   )

An acquisition or disposal of voting rights:                               (X  )

An acquisition or disposal of financial instruments which may result 
in the acquisition of shares already issued to which voting rights are 
attached:                                                                  (   )

An event changing the breakdown of voting rights:                          (   )

Other (please specify) :                                                   (   )


 
3. Full name of person(s) subject to the notification obligation:

FIDELITY INTERNATIONAL LIMITED (FIL)
 

4. Full name of shareholder(s) (if different from 3.):

SEE SCHEDULE BELOW
 

5. Date of the transaction and date on which the threshold is crossed or reached
if different):

17 DECEMBER 2007
 

6. Date on which issuer notified:

19 DECEMBER 2007
 

7. Threshold(s) that is/are crossed or reached:

10%
 

8. Notified details:


 


A: Voting rights attached to shares

 
Class/type of shares            Situation previous to  
if possible using the           the Triggering         
ISIN CODE                       transaction        
                       Number of shares       Number of voting Rights 
GB0032360280           4,222,655              4,222,655


 

                     Resulting situation after the triggering transaction 
 
Class/type of shares Number of shares  Number of voting rights    % of voting rights  
if possible using                                                                 
the ISIN CODE                                                                         
                     Direct            Direct     Indirect        Direct    Indirect  
                                                  4,187,212                 9.99%

 

B: Financial Instruments

Resulting situation after the triggering transaction 

Type of     Expiration Date  Exercise/Conversion Number of voting     % of voting     
financial                    Period/ Date        rights that may be   rights          
instrument                                       acquired if the                      
                                                 instrument is                        
                                                 exercised/                           
                                                 converted.                           

 

Total (A+B)
Number of voting rights       % of voting rights 
4,187,212                     9.99%

 

9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable:


SEE SCHEDULE BELOW 


Proxy Voting:

 
10. Name of the proxy holder:

FIDELITY INTERNATIONAL LIMITED (FIL)
 

11. Number of voting rights proxy holder will cease to hold:

35,443 SHARES
 

12. Date on which proxy holder will cease to hold voting rights:

17 DECEMBER 2007
 

13. Additional information:


 

14. Contact name:

DAVID MERRYWEATHER
 

15. Contact telephone number:

FIL

ISSUER NAME:                     DEBT FREE DIRECT GROUP PLC
CURRENT OWNERSHIP PERCENTAGE:    9.99%
TOTAL SHARES HELD:               4,187,212
ISSUED SHARE CAPITAL:            41,911,873
________________________________________________________________________________

SHARES HELD                       NOMINEE           MANAGEMENT COMPANY

    364,400        JP Morgan, Bournemouth                          FII
    213,000        JP Morgan, Bournemouth                          FIL
  2,849,112        JP Morgan, Bournemouth                          FISL
    111,900        JP Morgan, Bournemouth                          FPM
    479,200        Northern Trust London                           FPM
    169,600        State Str Bk and TR Co Lndn(S)                  FPM
 

                                                                                              

Fidelity International Limited (FIL)is the parent holding company for various 
direct and indirect subsidiaries, including Fidelity Fund Management Limited 
(FFML), Fidelity Investments Services Ltd (FISL), Fidelity Gaston (FIGEST), 
Fidelity Investment Advisory (Korea) Limited (FIAKL), Fidelity Investments 
Management (Hong Kong) Limited (FIMHIK), Fidelity Pension Management (FPM), 
Fidelity Investments Japan (FIJ) and Fidelity Investments International (FII), 
Investment managers for the various non-US Investment companies and 
Institutional clients. 
 


 




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