PADDY POWER APPOINTS MARKETING DIRECTOR

RNS Number : 3003N

Paddy Power plc

31 August 2011

 



PADDY POWER APPOINTS MARKETING DIRECTOR

31 August 2011 - Paddy Power plc is delighted to announce that Christian Woolfenden has been appointed Marketing Director for Paddy Power.  Christian will be joining the Company at the start of December 2011 from Bacardi, where he is currently Global Brand Director for the Bacardi Brand.

Christian is 33 years of age, has over 10 years international marketing experience in world leading FMCG companies.  Before joining Bacardi in 2008, he worked for eight years at Procter & Gamble in Switzerland and London.

Christian's appointment follows the move by Barni Evans, Paddy Power's former Marketing Director, to Australia to head up the marketing for Paddy Power's Australian divisions, Sportsbet and IASbet.

Patrick Kennedy, CEO of Paddy Power, said, "Paddy Power's business and success have been built around our brand. It is an enormous point of difference against our competitors, as the only brand with a real personality in our sector globally. I know it will continue to thrive under the leadership of Christian and our current marketing team.

I am also delighted that someone of Christian's calibre has agreed to join the Paddy Power team.  He is regarded as one of the top young marketeers in the UK and internationally, and his appointment illustrates both the international ambition of Paddy Power and our continued investment in talent".

Issued on behalf of Paddy Power plc by Powerscourt.  For reference:

Patrick Kennedy	Jack Massey
Chief Executive	Finance Director
Paddy Power plc	Paddy Power plc
Tel: + 353 1 404 5912	Tel: + 353 1 404 5912
Billy Murphy / Anne-Marie Curran	Jon Earl / Rob Greening
Drury	Powerscourt Group
Tel: + 353 1 260 5000	Tel: + 44 20 7250 1446

 

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