Director/PDMR Shareholding

Paddy Power plc
09 March 2006

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).


(1)      An issuer making a notification in respect of a transaction relating to the shares or debentures
         of the issuer should complete boxes 1 to 16, 23 and 24.
(2)      An issuer making a notification in respect of a derivative relating to the shares of the issuer
         should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.
(3)      An issuer making a notification in respect of options granted to a director/person discharging
         managerial responsibilities should complete boxes 1 to 3 and 17 to 24.
(4)      An issuer making a notification in respect of a financial instrument relating to the shares of
         the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and
         24.



Please complete all relevant boxes in block capital letters.



1. Name of the issuer



Paddy Power plc............



2. State whether the notification relates to (i) a transaction notified in
accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)



both (i) and (ii)...............



3. Name of person discharging managerial responsibilities/director



Ian Price.....................



4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person



N/A...........................



5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest



Notification is in respect of a holding of the person referred to in 3 above...



6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares



Ordinary shares of €0.10 each...



7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them



Ian Price........................



8 State the nature of the transaction



N/A...........................



9. Number of shares, debentures or financial instruments relating to shares
acquired



N/A...........................



10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)



N/A...........................



11. Number of shares, debentures or financial instruments relating to shares
disposed



N/A...........................



12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)



N/A...........................



13. Price per share or value of transaction



N/A...........................



14. Date and place of transaction



N/A...........................



15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)



N/A...........................



16. Date issuer informed of transaction



N/A...........................



If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes



17 Date of grant



9 March 2006............



18. Period during which or date on which it can be exercised



9 March 2009............



19. Total amount paid (if any) for grant of the option



NIL..............................



20. Description of shares or debentures involved (class and number)



Grant of options over 35,300 ordinary shares of €0.10 each ...



21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at the time of exercise



Exercise price of €12.55 per share...



22. Total number of shares or debentures over which options held following
notification



103,647.....................



23. Any additional information


Under the November 2000 Share Option Scheme, Ian Price holds options over 51,415
shares at an option price of €8.15 per share which are exercisable from 25 February 2007.

Under the November 2000 Share Option Scheme, Ian Price holds options over 15,741
shares at an option price of €12.89 per share which are exercisable from 23 February 2008.

Under the Paddy Power plc Share Save Scheme Ian Price holds options over 1,191
shares at an option price of Stg£7.85 per share which are exercisable from 6 October 2008.

Under the 2004 Long term incentive plan, Ian Price also holds conditional awards of 25,000
shares, which will vest in 2007 subject to the achievement of the performance criteria as
defined in the 2004 Long Term Incentive Plan.



24. Name of contact and telephone number for queries



Bobbie Bastow......+353-1-404 5900



Name and signature of duly authorised officer of issuer responsible for making
notification



Bobbie Bastow..............................



Date of notification



9 March 2006..............................

END


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