Director/PDMR Shareholding

Paddy Power plc
24 October 2006

Paddy Power plc

24 October 2006



NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS



Please complete all relevant boxes in block capital letters.





1. Name of the issuer



Paddy Power plc............





2. State whether the notification relates to (i) a transaction notified in
accordance with DR 3.1.4R(1)(a); or (ii) DR 3.1.4(R)(1)(b) a disclosure made in
accordance with section 324 (as extended by section 328) of the Companies Act
1985; or (iii) both (i) and (ii) both (i) and (ii)............... ......



(iii)



3. Name of person discharging managerial responsibilities/director



Patrick Kennedy



4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person



No



5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest



Patrick Kennedy



6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares



Ordinary shares Of €0.10 Each



7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them





8 State the nature of the transaction



Grant of options under Sharesave Scheme





9. Number of shares, debentures or financial instruments relating to shares
acquired







10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)





11. Number of shares, debentures or financial instruments relating to shares
disposed





12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)





13. Price per share or value of transaction





14. Date and place of transaction





15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)





16. Date issuer informed of transaction





If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes



17 Date of grant



24 October 2006



18. Period during which or date on which it can be exercised



4 December 2011 to 3 June 2012



19. Total amount paid (if any) for grant of the option





20. Description of shares or debentures involved (class and number)



1,785 Ordinary shares





21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at the time of exercise



€11.29



22. Total number of shares or debentures over which options held following
notification



1,785 options in Sharesave Scheme



23. Any additional information





24. Name of contact and telephone number for queries



Nuala Hunt

[phone]





Name and signature of duly authorised officer of issuer responsible for making
notification



Nuala Hunt

Company Secretary



Date of notification

24 October 2006



 END


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