Director/PDMR Shareholding

Paddy Power plc
07 October 2005

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).

     
(1)  An issuer making a notification in respect of a transaction relating to the 
     shares or debentures of the issuer should complete boxes 1 to 16, 23 and 
     24.
(2)  An issuer making a notification in respect of a derivative relating to the 
     shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 
     24.
(3)  An issuer making a notification in respect of options granted to a 
     director/person discharging managerial responsibilities should complete 
     boxes 1 to 3 and 17 to 24.
(4)  An issuer making a notification in respect of a financial instrument 
     relating to the shares of the issuer (other than a debenture) should 
     complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.


Please complete all relevant boxes in block capital letters.


1. Name of the issuer

Paddy Power plc

2. State whether the notification relates to (i) a transaction notified in
accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

2(i)

3. Name of person discharging managerial responsibilities/director


Ian Price

4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person


....................................

5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest

....................................

6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares


....................................

7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them


....................................

....................................

8 State the nature of the transaction


....................................

....................................

9. Number of shares, debentures or financial instruments relating to shares
acquired


....................................


10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)


....................................


11. Number of shares, debentures or financial instruments relating to shares
disposed


....................................


12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)


....................................


13. Price per share or value of transaction


....................................


14. Date and place of transaction


....................................


15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)


....................................


16. Date issuer informed of transaction


....................................


If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17 Date of grant


6 October 2005


18. Period during which or date on which it can be exercised


6 October 2008


19. Total amount paid (if any) for grant of the option


....................................


20. Description of shares or debentures involved (class and number)


Options granted over 1,191 ordinary shares

....................................


21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at the time of exercise

GBP7.85

....................................


22. Total number of shares or debentures over which options held following
notification


68,347


23. Any additional information

Under the November 2000 Share Option Scheme, Ian Price holds options over 51,415
shares at an option price of €8.15 per share which are exercisable from 25
February 2007.

Under the November 2000 Share Option Scheme, Ian Price holds options over 15,741
shares at an option price of €12.89 per share which are exercisable from 23
February 2008.

Under the 2004 Long term incentive plan, Ian Price also holds conditional awards
of 25,000 shares, which will vest in 2007 subject to the achievement of the
performance criteria as defined in the 2004 Long Term Incentive Plan.


24. Name of contact and telephone number for queries


Nuala Hunt

353-1-404-5927


Name and signature of duly authorised officer of issuer responsible for making
notification


Nuala Hunt


Date of notification


7/10/2005

END


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