Director/PDMR Shareholding

Paddy Power plc
12 September 2006

                                  SCHEDULE 11

    Notification of Transactions of Directors/Persons Discharging Managerial
                      Responsibility and Connected Persons



All relevant boxes should be completed in block capital letters


1  Name of the Issuer                               2  State whether the notification relates to:

                                                        (i) a transaction notified in accordance with Market Abuse
                                                       Rules; (ii) a disclosure made in accordance with section 53 (as
   PADDY POWER PLC                                     extended by section 64 of the Companies Act 1990) or entered
                                                       into the issuer's register in accordance with section 59 of the
                                                       Companies Act 1990; or (iii) both (i) and (ii).

                                                       2 (i)

3  Name of person discharging managerial            4  State whether notification relates to a person connected with a
   responsibilities/director                           person discharging managerial responsibilities/director named in
                                                       3 and identify the connected person

   JOHN O'DONNELL

5  Indicate whether the notification is in respect  6  Description of shares (including class) debentures or
   of a holding of the person referred to in 3 or 4    derivatives or financial instruments relating to shares
   above or in respect of a non-beneficial interest

                                                       25,000 ORDINARY SHARES

7  Name or registered shareholder(s) and, if more   8  State the nature of the transaction
   than one, number of shares held by each of them


   JOHN O'DONNELL                                      EXERCISE OF SHARE OPTIONS AND SALE OF SHARES

9  Number of shares, debentures or financial        10 Percentage of issued class acquired (treasury shares of that
   instruments relating to shares acquired             class should not be taken into account when calculating
                                                       percentage)

   25,000 ORDINARY SHARES
                                                       0.05%

11 Number of shares, debentures or financial        12 Percentage of issued class disposed (treasury shares of that
   instruments relating to shares disposed             class should not be taken into account when calculating
                                                       percentage)

   25,000 ORDINARY SHARES
                                                       0.05%

13 Price per share or value of transaction          14 Date and place of transaction


   €5.25 OPTION PRICE                                  12 SEPTEMBER 2006 DUBLIN
   €14.15 SALE PRICE

15 Total holding following notification and total   16 Date issuer informed of transaction
   percentage holding following notification (any
   treasury shares should not be taken into account
   when calculating percentage)                        12 SEPTEMBER 2006


   NIL



If a person discharging managerial responsibilities has been granted options by
the issuer, complete the following boxes: No


17  Date of grant                            18  Period during which or date on which it can be exercised

19  Total amount paid (if any) for grant of  20  Description of shares or debentures involved (class and number)
    the option
21  Exercise price (if fixed at time of      22  Total number of shares or debentures over which options are held
    grant) or indication that the price is       following notification
    to be fixed at the time of exercise

                                                 1,020

23  Any additional information               24  Name of contact and telephone number for queries

    UNDER THE 2004 LONG TERM INCENTIVE PLAN
    JOHN O'DONNELL ALSO HOLDS CONDITIONAL        NUALA HUNT
    AWARDS ON 25,000 SHARES.                     353-1-404-5927




Name and signature of authorised officer of issuer responsible for making notification

______Nuala Hunt___Company Secretary___________________________________________

Date of notification ________12 September 2006__________________________









Notes: This form is intended for use by an issuer to make a RIS notification
required by (the Market Abuse Rules1 and) section 53 (as extended by section 64
of the Companies Act 1990) or entered into the issuer's register in accordance
with section 59 of the Companies Act 1990.


(1)   An issuer making a notification in respect of a transaction relating to the shares or debentures of the
      issuer should complete boxes 1 to 16, 23 and 24.


(2)   An issuer making a notification in respect of a derivative relating to the shares of the issuer should
      complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.


(3)   An issuer making a notification in respect of options granted to a director/person discharging
      managerial responsibilities should complete boxes 1 to 3 and 17 to 24


(4)   An issuer making a notification in respect of a financial instrument relating to the shares of the
      issuer (other than a debenture) should complete the boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.




1 Please note that the requirement to make a notification under the Market Abuse
Rules does not apply until 1 October 2005. Schedule 11 may be subject to
amendment prior to 1 October 2005 to bring it in line with the Financial
Regulator's 'Notification of Transactions of Directors/Persons Discharging
Managerial Responsibility and Connected Persons' under the Market Abuse
Disclosure Rules.




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