Contract win and impairment

Immedia Broadcasting plc
20 March 2006

                                                                   20 March 2006





                             Immedia Broadcasting plc

                           Contract win and impairment



Contract win



Immedia Broadcasting, the UK's leading provider of live tailored radio stations
for retailers, today announces the roll out of its 'Impulse Live' radio station
initially up to 1,000 convenience stores across Ireland. The 5-year subscription
contract has been signed with Alphyra, Europe's largest independent cash
acceptance network operating in 19 countries and processing over 350 million
transactions per year.



The announcement follows the success of phase one when Immedia launched a trial
of Ireland's 'Impulse Live' last September and has continued to broadcast to
date. Alphyra aims to install the radio station in up to 3000 convenience stores
in Ireland, representing over 75% of the convenience market.



The new station, a version of Impulse Live tailored specifically for Irish
stores, is to be delivered by broadband to help promote Alphyra's electronic
transaction services. It will also promote products in store, designed to help
grow retailers' turnover and provide an interactive medium for both staff and
customers. The station, to be officially launched on the 3rd April, will be
produced and operated live out of Immedia's studios in Newbury. It will
entertain staff and customers and focus on promoting the retailers products and
electronic transactions including Pre Paid Mobile top up, 3V - the world's first
pre-paid disposable credit voucher, utility bill payments and money transfers.



Alphyra are headquartered in Dublin, with pan-European offices in the UK,
France, Benelux, Germany and the Nordic Region. The business delivers payment
and prepayment solutions with confirmed universal appeal to cellular operators,
content providers and merchants across Europe.



John Nagle CEO of Alphyra said:



'Alphyra are excited about the prospect of launching further 'Impulse' stations
with Immedia Broadcasting in its convenience stores in the UK and continental
Europe.'



Nick Mitchel Director of Merchant Services, Alphyra, said:



'The campaigns on Impulse Live radio proved extremely successful during the
initial trails, delivering impressive sales uplifts on promoted products and
services.  Alphyra is continuing to work hard in offering valuable sales and
marketing tools to the benefit of our store owners. The response from our
customers was extremely positive. We believe Impulse Live is a powerful channel
through which we can add value to our stores and advertisers' products. We look
forward to further success from working with Immedia.'



Bruno Brookes, CEO, Immedia Broadcasting Plc said:



'We are delighted to be working with an innovative company like Alphyra. This
new contract helps to establish the 'Impulse Live' brand as a very important
addition to any convenience store. We are confident that we can continue to
deliver a powerful and effective means of communication for Alphyra and its
customers.'




Impairment



Immedia is still expanding the Impulse Network but no longer supplies the
hardware required free of charge. To build its broadcast base, the Company
provided retailers with the hardware required to receive Impulse Live free of
charge. Having borne the initial costs of creating the critical mass of stores
broadcasting Impulse Live and proving the concept, the Company is pleased that
the success and value of the channel has now been secured. The success of the
Impulse Live station with the independent retailers has underpinned the current
interest from the larger branded chains of stores that are now signing up to the
service. The above contract win and other recent achievements validate that
investment. New customers now pay for the hardware as well as the licence fee.



Following a meeting of the Board on 16 March 2006, and subsequent approval by
its auditors, the board has decided it is appropriate to write down the carrying
value of the Impulse Network hardware it provided to independent retailers. The
proposed impairment will be circa £450,000 for the year ending 31 December 2005
and relates mostly to the Impulse Network that is installed in independent
convenience stores in the UK. As a result of this write down the carrying value
of the Company's assets will reflect their economic value more accurately and
the profitability of the Company will, as a result of the ongoing reduction in
the depreciation charge, match the Company's operating cash generation.



The Board looks forward to announcing its final results at the end of March and
confirms that these will be comfortably in line with market expectations.





For further information please contact:


Immedia Broadcasting Plc
Bruno Brookes - Chief Executive                             01635 572 800

Hudson Sandler
Nick Lyon / Sandrine Gallien                                020 7796 4133

Daniel Stewart & Company Plc
Tom Jenkins / Marc Young                                    020 7776 6550





Please visit Immedia Broadcasting's website at www.immediabroadcasting.com





Notes to Editors



About Immedia Broadcasting



Immedia Broadcasting Plc creates live, tailored radio stations for companies,
including major retailers.  These stations engage and educate staff and
customers and have proved to be a powerful and instantly flexible media channel
to drive sales.



Existing stations are:

•         'Impulse Live' UK for

           -         Texaco

           -         Londis

           -         Mills

           -         Spar

           -         Star News

•         'HSBC Live', broadcast to more than 400 banks in the UK;

•         'Lloydspharmacy Live', broadcast to 1400 branches of the largest
          community pharmacy operator in the UK.

•         IKEA Live, broadcast to all IKEA stores throughout the UK



About Alphyra



Please visit www.alphyra.com






                      This information is provided by RNS
            The company news service from the London Stock Exchange