Director Shareholding

FISH PLC
12 October 2001



                                 SCHEDULE 11

         NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS

 1) Name of Company

    FISH! plc

 2) Name of Director

    Eric Garnier

 3) Please state whether notification indicates that it is in respect of
    holding of the shareholder named in 2 above or in respect of a
    non-beneficial interest or in the case of an individual holder if it is a
    holding of that person's spouse or children under the age of 18 or in
    respect of a non-beneficial interest

    As in 2 above

 4) Name of the registered holder(s) and, if more than one holder, the number
    of shares held by each of them (if notified)

    Eric Garnier

 5) Please state whether notification relates to a person(s) connected with the
    Director named in 2 above and identify the connected person(s)

    As above

 6) Please state the nature of the transaction. For PEP transactions please
    indicate whether general/single co PEP and if discretionary/non
    discretionary

    Sale of Shares

 7) Number of shares/amount of stock acquired

    N/A

 8) Percentage of issued class

    N/A

 9) Number of shares/amount of stock disposed

    292,912

    Percentage of issued class
10)

    1.57%

    Class of security
11)

    Ordinary Shares

    Price per share
12)

    126.5p

    Date of transaction
13)

    12th October 2001

    Date company informed
14)

    12th October 2001

    Total holding following this notification
15)

    NIL

    Total percentage holding of issued class following this notification
16)

    NIL

If a director has been granted options by the company please complete the
following boxes

17)  Date of grant

18)  Period during which or date on which exercisable

19)  Total amount paid (if any) for grant of the option

20)  Description of shares or debentures involved: class, number

21)  Exercise price (if fixed at time of grant) or indication that price is to
     be fixed at time of exercise

22)  Total number of shares or debentures over which options held following
     this notification



23)  Any additional information



24)  Name of contact and telephone number for queries

     Jeremy Ormerod, [phone]

25)  Name and signature of authorised company official responsible for making
     this notification

     Jeremy Ormerod, Finance Director

Date of Notification: 12th October 2001