Acquisition

Experian Group Limited
20 July 2007


                             Experian Group Limited

                          Acquisition of The pH Group

Experian, the global information solutions company, announces that it has
acquired The pH Group, the UK market leader in business-to-business marketing
analytics.

Founded in 1987, The pH Group is based in the UK and France. It provides data
and analytics to help clients identify new business opportunities and develop
targeted marketing campaigns. The pH Group operates across a wide range of
industry sectors, including financial services, IT and telecoms.

This acquisition complements Experian's existing portfolio of business
information and marketing solutions and gives Experian leadership in the UK
business-to-business marketing sector.

The pH Group's sales in the year to 31 December 2006 were £6.1m, with gross
assets at 31 December 2006 of £3.98m. It will be included within Experian's
Credit Services activities. The pH Group was acquired from its management team.

Enquiries

Experian

Nadia Ridout-Jamieson, Director of Investor Relations 020 3042 4215

Finsbury

Rollo Head 020 7251 3801

James Wyatt-Tilby


Experian announcements are available on www.experiangroup.com



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