Marketing update

RNS Number : 1419P

FAIRFX Group PLC

04 June 2015

 



4^th June 2015

FAIRFX Group plc

("FAIRFX" or "the Company")

FAIRFX in multi-channel marketing push on TV, mobile and online

FAIRFX, (AIM: FFX) the FinTech travel money and foreign exchange specialist is pleased to announce three key developments central to fulfilling its stated marketing strategy. These are: the launch of our new TV advert, a newly designed mobile-friendly "responsive" website and significant improvements to the FAIRFX app offering, including an Apple Watch version.

The new FAIRFX television advert started airing on Monday 1^st June across various channels including ITV, Channel 4 and Sky to directly address its target market and drive both brand awareness and customer acquisition.  The advert focuses on FAIRFX's multi-award-winning* prepaid currency cards, to help develop its category leadership and support its future growth plans.

To maximize conversion from traffic driven to the FAIRFX website by the advert,

FAIRFX has also rolled out an updated mobile friendly website. The responsive website has been designed with a focus on user experience and improving the customer journey, making it easy for customers to transact anywhere in the world.

Furthermore, FAIRFX has also launched new versions of its app which runs on both iOS and Android, together with a version designed especially for the new Apple Watch. These releases are a natural progression of FAIRFX using technology to mirror changes in customer behaviours and preferences.

Ian Strafford-Taylor, FAIRFX CEO, said: "We've been working extremely hard to bring all these initiatives together in time for the beginning of the summer and to once again prove our leadership in the prepaid currency card marketplace.

"The marketing campaigns will help drive our aim to make currency cards synonymous with FAIRFX and customer value. Simultaneously we've listened to our customers and made improvements to our website and app. We're proud to be able to offer products, a website and mobile apps that deliver value and make it easy for our customers to transact, save money and manage their holiday spending."

FAIRFX also recently kicked off a sponsorship of Sky Sports F1® which spans across the Sky Sports F1® channel, Sky Go, Skysports.com and Sky Sports Mobile App, and will run until November 2015.

Watch the FAIRFX TV advert here.

Ends

Enquiries:

FAIRFX Group plc                                  [phone]

Ian Strafford-Taylor, CEO

Cenkos Securities plc                           [phone]

Max Hartley/Callum Davidson

About FAIRFX

FAIRFX is a leading travel money and international payment services provider, incorporated in the UK in 2005.

The Company has over 400,000 personal and business customers who can make easy, low-cost multi-currency payments in a broad range of currencies via one integrated system.  FAIRFX's customer offering includes Prepaid Currency Cards, Physical Currency, FairPay and Dealing. The Currency Cards facilitate multiple overseas payments at 30 million points of sale and over 1 million ATM's worldwide, whereas the FairPay and Dealing products support wire transfer foreign exchange transactions direct to Bank Accounts.

*The Company has won numerous awards including:

·     Best USD Travel Prepaid Card (Prepaid365 Awards 2015)^{NEW - Announced June 1st}

·     Best Corporate Travel Prepaid Card (Prepaid365 Awards 2015) ^{NEW - Announced June 1st}

·     Best Prepaid Card Website (Prepaid365 Awards 2015) ^{NEW - Announced June 1st}

·     Best Currency Exchange Service 2015 (ADVFN International Financial Awards)

·     Best Multicurrency Prepaid Card   (Moneynet Personal Finance Awards)

·     Money Transfer Innovation (Moneynet Personal Finance Awards)

·     Best Dollar Travel Card (Compare Money Transfer Awards 2013)

 

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