Holding(s) in Company

International Brand Licensing PLC
6 February 2004

                           SCHEDULE 10
 
             NOTIFICATION OF MAJOR INTERESTS IN SHARES


1)   NAME OF COMPANY

     INTERNATIONAL BRAND LICENSING PLC


2)   NAME OF SHAREHOLDER HAVING A MAJOR INTEREST

     KYLEMORE INVESTMENTS LIMITED


3)   Please state whether notification indicates that it is in respect of 
     holding of the Shareholder named in 2 above or in respect of a 
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18

     AS ABOVE


4)   Name of the registered holder(s) and, if more than one holder, the 
     number of shares held by each of them.

     HSBC GLOBAL CUSTODY NOMINEE (UK) LIMITED


5)   Number of shares/amount of stock acquired.

     588,888


6)   Percentage of issued Class

     2.14%

7)   Number of shares/amount of stock disposed

     N/A

8)   Percentage of issued Class

     N/A

9)   Class of security

     ORDINARY SHARES OF 1P EACH


10)  Date of transaction

     6TH FEBRUARY 2004


11)  Date company informed

     6TH FEBRUARY 2004


12)  Total holding following this notification

     6,503,888

               
13)  Total percentage holding of issued class following this notification

     23.60%


14)  Any additional information



15)  Name of contact and telephone number for queries

     MARK KIRKLAND (FINANCE DIRECTOR)
     07798 827786


16)  Name and signature of authorised company official responsible for 
     making this notification

     Date of Notification ........................6TH FEBRUARY 2004



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