Trading Update

Blavod Extreme Spirits PLC
10 January 2005


             Blavod Extreme Spirits plc ('the Company' or 'Blavod')

                                 Trading Update

Blavod Extreme Spirits plc (BES.L) is issuing this trading update to coincide
with the completion of the holiday selling season in various markets, including
the UK and US. Preliminary results indicate that case shipments that the Company
was responsible for during the third quarter of the financial year, October to
December, increased approximately 97% on a year-on-year basis. This increase
reflects strong sales levels of the Company's Blavod Black Vodka, the addition
of the re-packaged Players Extreme, as well as the line of Italian wines in the
US and other agency brands the company represents.

Driven by its ground-breaking marketing and advertising campaigns, the Company's
UK sales advanced with Blavod Black Vodka sales volumes 116% ahead of the same
period last year. This growth escalated in December led by the top three
multiple supermarket customers where volume increased over 125% ahead of the
same period last year. Other brands in the UK portfolio also performed well,
producing sales increases of 89% on a year-on-year basis.

Shipments in the US were largely driven by continued acceptance of the
redesigned Players Extreme line of infused vodkas and rums along with the newly
released Italian wines. Additionally, Blavod Black Vodka on its own produced
sales increases of over 270% in the US, on a year-on-year basis. The Company
sees it's strengthened US distribution network providing additional marketing
opportunities, with wider coverage and a greater ability to deliver its brands
to the ultimate consumer.

The Company continued to show solid, consistent growth for Blavod Black Vodka
outside of the UK and the US, the two largest markets for its brands, with sales
continuing in Russia and new markets opening in Asia and the Middle East.

Jeff Hopmayer, Blavod's CEO said, 'I am extremely encouraged by the preliminary
trading information. Our entire organization, along with our strengthening
distribution network, has done a great job. The decisions we made earlier in the
year are bearing fruit in the markets we operate in, giving us positive momentum
as we enter the New Year.'

Blavod Extreme Spirits, plc (BES.L), established in 2003, is a London-based and
publicly traded company, with U.S. subsidiary offices, Blavod Extreme Spirits
USA, Inc., headquartered in Franklin, Tenn. In addition to Blavod Black Vodka,
the Company's portfolio includes the award-winning Players Extreme line
featuring Five Times Distilled Vodka along with intensely infused Green Apple,
Cherry, Lemon, Mandtango (mandarin/tangerine) and Caramel (new in 2004) vodkas.
The Players Extreme brand also offers flavor-infused rums - Banana, Coconut and
Mango (new in 2004). The Company also represents a wine portfolio in the US,
including Italian estates, Baroncini and Bruno Rocca, among others. Agency
brands represented in the UK, include the Babco brand of products

For more information on Blavod Extreme Spirits, log on to: 
www.blavodextreme.com
www.playersextreme.com
www.blackvodka.com
www.blavod.com


Further details:
DSPR                       Donna Schwartze                 314.330.3488
Blavod Extreme Spirits     Fred Read                       615.771.9111




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