Notification of Interest

Dignity PLC
28 March 2007


TR-1: NOTIFICATION OF MAJOR INTERESTS IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached:
......Dignity plc...........

2. Reason for the notification (place an X inside the appropriate bracket/s)
An acquisition or disposal of voting rights: ( )

An acquisition or disposal of financial instruments which may result in the
acquisition of shares already issued to which voting rights are attached: ( )

An event changing the breakdown of voting rights: ( )

Other (please specify) : ( x )
.................

3. Full name of person(s) subject to the notification obligation:
...Standard Life Investment Ltd..............

4. Full name of shareholder(s) (if different from 3.) :
...Vidacos Nominees..............

5. Date of the transaction (and date on which the threshold is crossed or
reached if different):
...23 March 2007..............

6. Date on which issuer notified:
...27 March 2007..............

7. Threshold(s) that is/are crossed or reached:
...Direct voting rights exceed 3% and total Voting rights exceed
4%..............

8. Notified details:
...Initial disclosure under the Financial Services Authority's Disclosure
Transparency Rules..............

A: Voting rights attached to shares

Class/type of shares if possible         Situation previous to the
using the ISIN CODE                       Triggering transaction
                                     Number of      Number of voting
                                     shares         Rights
GB00B14W659                          Initial        Initial Disclosure
                                     Disclosure
Resulting situation after the triggering transaction

Class/type of shares Number of shares  Number of voting rights    % of voting rights
if possible using
the ISIN CODE
                     Direct            Direct     Indirect        Direct    Indirect
2,044,216            2,044,216         Below 3%   Below 3%

B: Financial Instruments
Resulting situation after the triggering transaction

Type of     Expiration Date  Exercise/Conversion Number of voting     % of voting
financial                    Period/ Date        rights that may be   rights
instrument                                       acquired if the
                                                 instrument is
                                                 exercised/
                                                 converted.

Total (A+B)
Number of voting       % of voting
rights                 rights
2,867290               4.608%

9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable:
...Standard Life Investment Ltd..............

Proxy Voting:

10. Name of the proxy holder:
.................

11. Number of voting rights proxy holder will cease to hold:
.................

12. Date on which proxy holder will cease to hold voting rights:
.................

13. Additional information:
.................

14. Contact name:
......Mike McCollum, Finance Director...........

15. Contact telephone number:
......0121 354 1557...........



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