Notice of Major Interest

Dignity PLC 09 July 2007 TR-1: Notification of major interests in shares +--------------------------------------------+--------------------------------+ |1. Identity of the issuer or the underlying | Dignity plc | |issuer of existing shares to which voting | | |rights are attached: | | +--------------------------------------------+----------------------+---------+ |2. Reason for the notification (please tick the appropriate box or | | |boxes) | | +-------------------------------------------------------------------+---------+ |An acquisition or disposal of voting rights | X | +-------------------------------------------------------------------+---------+ |An acquisition or disposal of financial instruments which may | | |result in the acquisition of shares already issued to which voting | | |rights are attached | | +-------------------------------------------------------------------+---------+ |An event changing the breakdown of voting rights | X | +-------------------------------------------------------------------+---------+ |Other (please specify):__________________________________________ | | +--------------------------------------------+----------------------+---------+ |3. Full name of person(s) subject to the | | |notification obligation: | | | | Baillie Gifford & Co | | | | +--------------------------------------------+--------------------------------+ |4. Full name of shareholder(s) (if different| | |from 3.): | | +--------------------------------------------+--------------------------------+ |5. Date of the transaction (and date on | 06-Jul-07 | |which the threshold is crossed or reached if| | |different): | | +--------------------------------------------+--------------------------------+ |6. Date on which issuer notified: | 09-Jul-07 | +--------------------------------------------+--------------------------------+ |7. Threshold(s) that is/are crossed or | 5% | |reached: | | +--------------------------------------------+------------------------------+-+ |8. Notified details: | | | +--------------------------------------------+----------------------+-------+-+ +--------------------------------------------+----------------------+-------+-+ +---------------------------------------------------------------------------------+ |A: Voting rights attached to shares | +------------+---------------+----------------------------------------------------+ |Class/type |Situation |Resulting situation after the triggering transaction| |of shares |previous to the| | | |Triggering | | |if possible |transaction | | |using the +-------+-------+--------+---------------------+---------------------+ |ISIN CODE |Number |Number |Number |Number of voting |% of voting rights | | |of |of |of |rights | | | |Shares |Voting |shares | | | | | |Rights +--------+----------+----------+----------+----------+ | | | |Direct |Direct |Indirect |Direct |Indirect | +------------+-------+-------+--------+----------+----------+----------+----------+ | Ordinary |3144758|5.02 | | |3136178 | |4.97 | | Share | | | | | | | | | | | | | | | | | |GB00B14W3659| | | | | | | | +------------+-------+-------+--------+----------+----------+----------+----------+ +------------------------------------------------------------------------------+ |B: Financial Instruments | +------------------------------------------------------------------------------+ |Resulting situation after the triggering transaction | +---------------+-----------+------------------+-------------------+-----------+ |Type of |Expiration |Exercise/ |Number of voting |% of voting| |financial |date |Conversion Period/|rights that may be |rights | |instrument | |Date |acquired if the | | | | | |instrument is | | | | | |exercised/ | | | | | |converted. | | +---------------+-----------+------------------+-------------------+-----------+ | N/A | | | | | +---------------+-----------+------------------+-------------------+-----------+ +-----------------------------------------------------------------------------+ |Total (A+B) | +-------------------------------------+---------------------------------------+ |Number of voting rights |% of voting rights | +-------------------------------------+---------------------------------------+ |3136178 |4.97 | +-------------------------------------+---------------------------------------+ +-----------------------------------------------------------------------------+ |9. Chain of controlled undertakings through which the voting rights and/or | |the financial instruments are effectively held, if applicable: | +-----------------------------------------------------------------------------+ | | | | |In the narrative below, the figures in ( ) indicate the amount of voting | |rights and the percentage held by each controlled undertaking where relevant.| | | |Baillie Gifford & Co, a discretionary investment manager, is the parent | |undertaking of an investment management group. | | | |Its wholly-owned direct subsidiary undertaking Baillie Gifford Overseas | |Limited (555392; 0.9%) is also a discretionary investment manager. | | | |Its wholly-owned direct subsidiary undertaking Baillie Gifford Life Limited | |(113353; 0.2%) is a life assurance company which procures discretionary | |investment management services from Baillie Gifford & Co in respect of its | |own account shareholdings. | | | |Its wholly-owned indirect (via Baillie Gifford Life Limited) subsidiary | |undertaking Baillie Gifford & Co Limited (1862588; 3.0%) is an OEIC | |Authorised Corporate Director and Unit Trust Manager which has delegated its | |discretionary investment management role to Baillie Gifford & Co. | | | | | +-----------------------------------------------------------------------------+ +-----------------------------------------------------------------------------+ |Proxy Voting: | +------------------------------------------------+----------------------------+ |10. Name of the proxy holder: |N/A | +------------------------------------------------+----------------------------+ |11. Number of voting rights proxy holder will | | |cease to hold: | | +------------------------------------------------+----------------------------+ |12. Date on which proxy holder will cease to | | |hold voting rights: | | +------------------------------------------------+----------------------------+ +--------------------------------+--------------------------------------------+ |13. Additional information: | | +--------------------------------+--------------------------------------------+ |14. Contact name: |Myra McIntyre | | | | | |Scott Russell | +--------------------------------+--------------------------------------------+ |15. Contact telephone number: |0131 275 2154 | | | | | |0131 275 2106 | +--------------------------------+--------------------------------------------+ This information is provided by RNS The company news service from the London Stock Exchange

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