Notice of Interest in Shares

Dignity PLC
02 May 2008



TR-1(i): notification of major interests in shares


1. Identity of the issuer or the underlying                          Dignity Plc
issuer of existing shares to which voting rights        
are attached(1):
-------------------------------
2. Reason for the notification (please tick the appropriate box or boxes)
--------------------------------------------                            
An acquisition or disposal of voting rights                                    x
--------------------------------------------                             
An acquisition or disposal of financial instruments which may result in       
the acquisition of shares already issued to which voting rights are      
attached
--------------------------------------------
An event changing the breakdown of voting rights                             
--------------------------------------------                             
Other (please specify):                                                       
--------------------------------------------                             
3. Full name of person(s) subject to the       Morgan Stanley Securities Limited
notification obligation(1):                             
-------------------------------
4. Full name of shareholder(s) (if different from
3.)(1):                                                 
-------------------------------
5. Date of the transaction (and date
on which the threshold is crossed or
reached if different)(1):                                               30.05.08
-------------------------------                             
6. Date on which issuer notified:                                       02.05.08
-------------------------------                             
7. Threshold(s) that is/are crossed
or reached:                                                                   3%
-------------------------------                             
8. Notified details:
-------------------------------                             



A: Voting rights attached to shares

Class/type   Situation         Resulting situation after the triggering
of shares    previous to the   transaction(1)
             Triggering
             transaction (1)
if possible
using the    Number Number of  Number of    Number of voting      % of voting
ISIN CODE    of     Voting     shares       rights ix             rights
             Shares Rights     Direct       Direct x     Indirect Direct  Indirect
                    viii                                 xi

Ordinary     Below  Below 3%    2,139,957    2,139,957             3.37%
Shares       3%
GB00B14W3659

B: Financial Instruments

Resulting situation after the triggering transaction xii

Type of     Expiration Exercise/       Number of voting rights that may  % of
financial   date xiii  Conversion      be acquired if the instrument is  voting
instrument             Period/ Date    exercised/ converted.             rights
                       xiv


Total (A+B)

Number of voting rights                      % of voting rights

    2,139,957                                3.37%



9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable xv:

Morgan Stanley Securities Limited     2,137,156     3.37%

Morgan Stanley & Co Incoporated       2,801         0.00%

Proxy Voting:

10. Name of the proxy holder:                                              N/A

11. Number of voting rights proxy holder will cease to hold:               N/A

12. Date on which proxy holder will cease to hold voting rights:           N/A

13. Additional information:

14. Contact name:                                      Angie Huff

15. Contact telephone number:                          020 7677 2242

Annex Notification Of Major Interests In Shares xvi

A: Identity of the person or legal entity subject to the notification obligation

Full name (including legal form for legal entities)    Morgan Stanley Securities
                                                       Limited

Contact address (registered office for legal entities) 25 Cabot Square
                                                       Canary Wharf
                                                       London E14 4QA
Phone number                                           020 7425 8000
Other useful information (at least legal
representative for legal persons)

B: Identity of the notifier, if applicable xvii
Full name
Contact address
Phone number
Other useful information (e.g. functional relationship with the person or
legal entity subject to the notification obligation)

C: Additional information




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