EABL completes Serengeti Brew

RNS Number : 9793U

Diageo PLC

26 October 2010

 



26 October 2010

Diageo's East African subsidiary, East African Breweries Limited, completes acquisition of Serengeti Breweries Limited in Tanzania

East African Breweries Limited (EABL), a subsidiary of Diageo, has completed the acquisition of 51 per cent of the issued share capital of Serengeti Breweries Limited (SBL) from its existing shareholders for a total consideration of approximately US$60.4million.

SBL is a major brewer and distributor of beverages in Tanzania and produces a portfolio of beer and non-alcoholic products, including its flagship Premium Serengeti Lager. The combined EABL / SBL portfolio accounts for approximately 28 per cent of the Tanzanian branded beer sector.  SBL will form an integral part of EABL's East African supply footprint providing additional capacity to Kenya and Uganda.

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Notes to editors

·    Diageo plc owns 50.03% of EABL, which is listed on the Kenyan, Ugandan and Tanzanian stock exchanges.

About Diageo

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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Diageo Africa

Diageo Africa is the trading name for the group of Diageo corporate entities and people who trade in and for the Africa region. Diageo Africa includes all of Diageo's business interest in continental sub-Saharan countries and outlying islands, including Reunion, Mauritius and Seychelles.  We operate through wholly or partly owned operations and a range of partnerships and licensing agreements.  Diageo Africa region is active in brewing and distilling and our brands are enjoyed in over 40 African countries. The region contributes to nearly a third of Diageo's net sales of beer globally and employs over 4,500 employees.  Several of the larger Diageo companies in Africa are quoted on local stock exchanges.  All of these companies have active corporate social responsibility programmes, covering initiatives in water, health, education and other areas of value to the communities in which we operate.

East African Breweries Limited is one of the largest beverage companies in the region, with breweries in Kenya and Uganda. Made up of five subsidiaries, Kenya Breweries, Uganda Breweries, Central Glass Industries, East African Maltings and UDV Kenya, the company has been in existence since 1923. Its flagship brands include Tusker Lager, Pilsner, Guinness, Smirnoff Vodka, Johnnie Walker Scotch Whisky, Senator and Alvaro non-alcoholic malt drinks

It is quoted in the three East African bourses and is the second largest company by market capitalisation at the Nairobi Stock Exchange. Through its EABL Foundation, the company has enriched the lives of over two million people across the region in the past three years through the provision of water, education and environmental care to the communities in which it operates.

Serengeti Breweries Limitedis the second largest beer company in Tanzania whose portfolio, when combined with EABL's portfolio, accounts for approximately 28 per cent of the Tanzanian branded beer sector. SBL currently operates two breweries in Tanzania - one in Dar es Salaam and one in Mwanza - and a third brewery is being built in Moshi. Other brands are The Kick lager, Uhuru lager and other brands brewed under license.

-ENDS-

 

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