Director/PDMR Shareholding

De La Rue PLC
20 July 2006


NOTIFICATION OF TRANSACTIONS OF DIRECTORS/PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY AND CONNECTED PERSONS


1. Name of Company


DE LA RUE PLC


2 & 3. Details of Transactions


NAME                      TRANSACTION NOTIFIED IN
                          ACCORDANCE WITH DR 3.1.4R
                          (1)(A) PDMR (1)(B) DIRECTOR


STEPHEN KING              YES                YES


4. State whether notification relates to a person connected
with a person discharging managerial responsibilities/director named in 3 and
identify the connected person


NO


5.  Indicate whether the notification is in respect of a holding
of the person referred to in 3 or 4 above or in respect of a non-beneficial
interest.


NO


6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares.


204,000 ORDINARY SHARES OF 27 7/9 PENCE


7.   Name of registered shareholders(s) and, if more than one,
the number of shares held by each of them.


STEPHEN KING


8. State the nature of the transaction.


EXERCISE OF EXECUTIVE SHARE OPTION


9.   Number of shares, debentures or financial instruments relating to shares 
acquired.


204,000 ORDINARY SHARES OF 27 7/9 PENCE


10.   Percentage of issued class acquired (treasury shares of that
class should not be taken into account when calculating percentage).


0.12%


11. Number of shares, debentures or financial instruments relating
to shares disposed.


NONE


12. Percentage of issued class disposed (treasury shares of that
class should not be taken into account when calculating percentage).


N/A


13. Price per share or value of transaction.


237.333 PENCE


14. Date and place of transaction.


20 JULY 2006


15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage).


49,950 (0.03%)


16. Date issuer informed of transaction.


20 JULY 2006


If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes


17. Date of grant.


N/A


18. Period during which or date on which it can be exercised.


N/A


19. Total amount paid (if any) for grant of the option.


N/A


20. Description of shares or debentures involved (class and number).


N/A


21.              Exercise price (if fixed at time of grant) or indication that
price is to be fixed at the time of exercise.


N/A


22. Total number of shares or debentures over which options held
following notification.


N/A


23. Any additional information.


N/A


24. Name of contact and telephone number for queries


LOUISE FLUKER - GENERAL COUNSEL & COMPANY SECRETARY



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