Appointment Spectrum Group

Cyan Holdings Plc 08 February 2007 Press Release 8 February 2007 Cyan Holdings Plc ('Cyan' or 'the Company') Cyan to expand MCU sales & technical support in Europe Spectrum Group appointed to help drive the development of Cyan's European business Cyan Holdings Plc (AIM: CYAN.L), the fabless semiconductor company specialising in the development of low power consumption, configurable microcontroller chips, is pleased to announce the appointment of Spectrum Group of independent sales, marketing and operations (ISMO) organisations to assist the Company in the development of its business across Europe. The move will help Cyan in particular to expand its links with key European OEMs and capitalise from the recent launch of its new eCOG1X microcontroller in February 2007. Initially, the agreement will span the UK, France, Scandinavia, Benelux, Italy and Spain. European design engineers looking to capitalise on the advantages of Cyan's microcontroller technology and development tools in their designs will be able to benefit from Spectrum's technical expertise and localised sales support. According to Paul Barwick, Sales Director, Cyan Technology, Spectrum's unique business model and proven strength in market demand creation is ideally suited to Cyan's growth objectives for Europe: 'The Spectrum Group enjoys strong relationships with the major European brand names in the consumer, industrial and automotive markets and is responsible for annual sales in excess of US$250 million. The new partnership puts us in a very strong position to grow the business in Europe and drive sales of our new eCOG1X microcontroller family. The partnership with the Spectrum Group enables Cyan to provide a high quality, technically qualified local sales presence in every major European territory.' 'Cyan's new product families, including the eCOG1X family and CyanIDE development toolset, deliver innovative, peripheral-rich, embedded control solutions, which offer OEMs significant price and performance advantages,' said Dick Skipworth, Spectrum investor and founder of the former Memec electronics group that he grew to a multibillion dollar global distribution company that was eventually acquired by Avnet, the worlds largest distributor of electronics components. 'The 16-bit products feature capabilities comparable with many 32-bit microcontrollers for embedded communications but are easier to use, feature ultra-low power consumption and require considerably less development time.' Commenting on the announcement Spectrum Group's Managing Director Nigel Watts said: 'We are delighted that the advantages of our ISMO business model have been recognised by Cyan and are looking forward to working closely with the Company and its distribution partners. I'm confident in our ability to add significant value to Cyan's European business and deliver further benefits to its already strong customer base in this region.' - Ends- For further information: Cyan Holdings plc Andrew Lee, Finance Director Tel: +44 (0) 1954 234 400 www.cyantechnology.com Collins Stewart Limited Simon Atkinson, Corporate Finance Tel: +44 (0) 20 7523 8312 SAtkinson@collins-stewart.com www.collins-stewart.com Media enquiries: Abchurch Communications Heather Salmond/Franziska Boehnke Tel: +44 (0) 20 7398 7700 franziska.boehnke@abchurch-group.com www.abchurch-group.com About Cyan Technology Cyan Holdings plc is a fabless semiconductor company which specialises in the design, sale and support of a range of 16-bit and 32-bit general-purpose low power, high performance microcontroller chips ('MCUs'). These chips are integral components used in nearly all electronic products, ranging from mobile phones and washing machines to toys, televisions and motorcars. Consumer entertainment markets require more powerful processors and are usually based on 32-bit chips which Cyan is developing to serve this market segment. Cyan operates in a $14 billion worldwide market for microcontrollers, which is poised to grow to $20 billion by 2010. Cyan has identified Europe and South East Asia as the largest markets for its products, and as such aims to have 1% of the microcontroller market within 5 years. Originally Cyan was a spin out from Cambridge Consultants Limited to use its 16-bit core, the same core used in CSR's Bluetooth chips. Since Cyan was founded in 2002, it achieved over 100 design wins during 2006 for its initial eCOG1k product and is expanding the range of the patent-protected eCOG1 family and introducing a new range of 32 bit microcontrollers. Volume shipments on the eCOG1k processor started in 2006 and the eCOG1X family of 30 products will be available to ship in volume in Q2 2007. Cyan has already established, through a customer in China, a significant share of the huge China Tax Control POS Terminal market. Also Cyan has a high volume opportunity with a tier 1 global brand name for its new eCOG1X chip. Cyan has introduced design integration support software, CyanIDE, to support the Company's entire range of current and future microcontrollers. The software makes chip integration into customers' products vastly more simple, quick, reliable and hence less expensive while dramatically reducing time to market for our customers. Cyan created CyanIDE to avoid relying on costly standard tools from third party suppliers. CyanIDE is available free of charge to our customers. The company is headquartered in Cambridge, UK and opened a sales and technical support office in Hong Kong in May 2005 which services the Chinese market. Cyan employs 40 people. Cyan Holdings plc is listed on the Alternative Investment Market on the London Stock Exchange, symbol CYAN.L www.cyantechnology.com About the Spectrum Electronics Group. Founded in 1994, the Spectrum Electronics Group applies its unique independent sales, marketing and operations (ISMO) business model on behalf of 32 manufacturers of advanced electronic technology in 25 European countries. The Group currently employs some 52 people operating out of 11 European offices www.spectrumeugroup.com Sales contact Paul Barwick, Cyan Technology Ltd, Buckingway Business Park, Swavesey, Cambridge, CB4 5UQ UK Tel: +44 (0)1954 234400 sales@cyantechnology.com Editorial enquiries For Cyan: Chris King, EML +44 (0)20 8408 8000 or cyan@eml.com For Spectrum: Nigel Watts, Managing Director, Spectrum Electronics Group +44 (0)7785 398392 email nigel@spectrumeugroup.com This information is provided by RNS The company news service from the London Stock Exchange
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