Microsoft Partner Conference

Crimson Tide PLC
19 July 2007


FOR RELEASE 7.00AM 19 JULY 2007



                        Crimson Tide Plc (the 'Company')
       (A leading service provider of mobile data solutions for business)

                Microsoft Worldwide Partner Conference in Denver


Crimson Tide Plc (AIM:TIDE), the provider of mobile data solutions announces
that Barrie Whipp, Executive Chairman, was a primary speaker at the Microsoft
Worldwide Partner Conference in Denver. Over 7,300 partners from all over the
world attended the conference making up an audience of thousands of global
business decision makers and industry leaders.


The presentation covered the mobile needs of small businesses, successful
deployment strategies and how Microsoft partners can take advantage of the
significant opportunities in mobility solutions.


The session focused on end-to-end mobile data solutions on smartphones, which
can be used for a range of requirements from simple custom forms, field sales
and service to full crm* and enterprise class applications. In addition, the
presentation covered the return on investment and scalability that a customer
can expect to achieve from such mobile data solutions, particularly using
Crimson Tide's subscription based model.


Small and medium size businesses account for a significant portion of connected
mobile device sales worldwide. Crimson Tide uses Windows Mobile powered devices
to provide a straightforward and cost-effective way to deliver enterprise-class
wireless solutions to small and medium size businesses.


Barrie Whipp, Executive Chairman of Crimson Tide, commented:


'Microsoft is developing a new computation and user interface model called
software plus services, the first of which are expected to launch later this
year. As a provider of mobile data solutions for business, I am pleased to say
that Crimson Tide's business model is entirely compatible with this evolution as
we provide a complete package of mobility plus services on a subscription
basis.'


*Customer relationship management



Enquiries:

Crimson Tide Plc
Barrie Whipp, Executive Chairman                                01892 542 444

Cubitt Consulting
Leanne Denman / Brian Coleman-Smith                             020 7367 5100

W.H. Ireland Limited                                            0121 616 2101
Tim Cofman-Nicoresti




                      This information is provided by RNS
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