DEAL SIGNED WITH REAL D

Cineworld Group plc 09 October 2007 9 October 2007 CINEWORLD GROUP PLC SIGNS DEAL WITH REAL D TO REVOLUTIONISE THE CINEMA EXPERIENCE BY BRINGING 3D TO ITS CUSTOMERS Cineworld Group plc, which has the largest portfolio of digital screens of any cinema operator in the UK, has today signed a deal with REAL D to bring 3D to its customers. REAL D is the world leader in 3D technology. The deal will see Cineworld introduce 3D projection into its digital cinema portfolio to create the largest 3D estate in the UK. REAL D 3D systems will initially be installed into 30 of Cineworld's 72 digital auditoria and the roll-out will coincide with the release of Beowulf on 16 November 2007. The deal will see Cineworld continue to add REAL D systems to bring the most advanced 3D experience to its moviegoers as Cineworld finalises its deals with studios on the business terms of digital deployment. Steve Wiener, CEO of Cineworld Group plc, said, 'This is a significant deal for Cineworld and one which will revolutionise the cinema experience for our moviegoers across the country. We could see as many as 100 Real D screens once our digital platform is in place.' Wiener added, 'The impact of 3D on the film industry can be compared to the move from black and white to colour. After reviewing all of the latest technologies in the market we are delighted to be partnering with REAL D in spearheading the UK's move to 3D. ' DreamWorks Animation SKG, Inc. announced its intention to produce all of its films in 3D starting in 2009. Visionary filmmakers including Robert Zemeckis, James Cameron, and Peter Jackson have embraced 3D as a natural enhancement to their cinematic storytelling. In addition, George Lucas, the creator of Star Wars, announced his intention to remaster the original Star Wars movies in digital 3D, although no date has been set at this stage. Joseph Peixoto, President, REAL D Worldwide Cinema said, 'This marks an important step in REAL D's international expansion. Cineworld has the largest digital estate of any cinema operator in the UK so it is a natural fit for us. The rapid growth of 3D content mastered in digital format has led to an exciting and totally new 3D experience for cinema viewers and we look forward to working with Cineworld to bring greater reach of 3D to the UK.' -Ends- Contacts: For Cineworld Group PLC For REAL D Georgina Briscoe U.S: Lynda Dorf / Gina Lang, BWR PR M: Communications ldorf@bwr-la.com / glang@bwr-la.com Briscoe@MComGroup.com T: 310-550-7776 T: +44 207 153 1548 International: Lisa Lazure, DDA PR lisa.lazure@ddapr.com T: +44 207 932 9800 Notes to Editors Cinemas which will have digital installations: England Scotland Wales Ashton-Under-Lyne Aberdeen Cardiff Bexleyheath Edinburgh Newport Birmingham Broad Street Falkirk Brighton Glasgow Renfrew Street (the UK's highest grossing cinema) Castleford Cheltenham Chichester Crawley Didsbury (Manchester) Enfield Feltham (Middlesex) Milton Keynes Harlow Ipswich Luton Nottingham Sheffield Shrewsbury St Helens Stevenage Wakefield Wandsworth West India Quay (London) Wolverhampton Cineworld Group plc Cineworld Group plc was founded in 1995 by a management team including Steve Wiener, Chief Executive. It is the UK's second largest cinema operator with 73 sites and 758 screens, including 5 out of 8 highest grossing cinemas in the UK and Ireland. The Group listed on the Main Market on May 2nd 2007 at an offer price of 170p. As at 28 June 2007 the number of shares in issue was 141.7m. To see where in the UK you can see Beowulf and other great movies in digital 3D go to www.cineworld.co.uk. REAL D REAL D is the undisputed leader in 3-D technology. The REAL D cinema platform enables a single digital projector to beam images that seem to move toward or away from viewers when wearing special, comfortable, lightweight glasses. Unlike traditional anaglyph (red and blue) 3-D, REAL D leverages digital cinema projection technology to eliminate eye fatigue ensuring that moviegoers enjoy the most comfortable 3-D viewing experience possible. The company's breakthrough technology was 25 years in the making and is used in scientific applications by NASA and Fortune 500 companies. For more information, visit www.REALD.com. This information is provided by RNS The company news service from the London Stock Exchange
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